King Deer: play a good transformation "three cards"

Over the past 10 years, King Deer Company has actively implemented the globalization of industrial layout, formed a strong impetus for the development of the industry from the product to the industry to the sea, the brand to the sea, and constantly consolidate the industrial chain foundation, actively explore diversified development mode, lighting up the road of high-quality development of King Deer cashmere industry.

Inner Mongolia King Deer Cashmere Co., Ltd (hereinafter referred to as "King Deer") formerly known as Baotou Luyuan Cashmere Sweater Factory, was founded in 1985 in the last century, and restructured into a private enterprise in 2010. Through the reform of restructuring and innovation and transformation of the "two-wheel drive", King Deer has 6 factories in Baotou City, including dyeing, spinning, computerized knitting, garment making, weaving, etc., and 11 factories in Madagascar and Cambodia, with an annual production capacity of 4 million pieces of cashmere sweaters in two overseas bases.

Zheng Haosheng, chairman of King Deer, told the China Textile News reporter that King Deer has entered the golden period of high-quality development, the key is to play the green development, technological innovation, overseas factories, "three cards", and embark on the road of large-scale, large-scale, intensive development.

Make great efforts to promote green development

Walking into the computer factory of King Deer's Baotou headquarters, Li Zhiqiang, the supervisor of the automatic computerized flat knitting machine process disk, is inspecting the operation of the production line looms. Inside the factory, the beeping sound of the machine is endless. In the cashmere knitted products green processing demonstration line, a yarn in, a dress out, fully automated production and manufacturing, only less than an hour.

In the past, from a yarn to processed into a piece of clothing, the need for multi-channel cumbersome process, "a needle and a line closely sewn" behind, need to consume a lot of energy and manpower. Nowadays, the new technology will make the process easier, but also make the production process more low-carbon and environmentally friendly.

 "250 fully automatic computerized flat knitting machines in King Deer's Baotou headquarters computer factory, 300 flat knitting machines in King Deer Madagascar, and 200 flat knitting machines in King Deer Cambodia can be matched to complex styles, and as long as the knitting program is programmed, the piece of clothing can be knitted automatically." said Li. Lee explains, "The fully automated computerized flat knitting machines have shortened the production cycle and reduced energy consumption by about one-third."

"King Deer cashmere can be recognized by the market, the enterprise can come to today, relying on the solid quality, steady and steady to seek innovation." Zheng Haosheng said, cashmere is white, but King Deer company to "research and development of the whole life cycle of green products" as the core, in the "green" up and down a lot of effort.

Relying on resource advantages, creating green genes. "Cashmere resources are green and non-polluting, dyes and auxiliaries are ecological and environmentally friendly, and the production process system is controllable.King Deer gives full play to its resource and location advantages, increases its ecological construction efforts, and carries out life cycle evaluation of key products to create green genes for the production and processing of cashmere products." Zheng Haosheng introduction, King Deer company's cashmere knitted products raw materials over the years adhere to the Alxa League as the main producing areas, cashmere fineness of about 15 microns, the length of about 36 millimeters, the quality of the top. The dyes and additives used in the processing of knitted products are all in line with international ecological textile standards.

Tian Guocheng, King Deer's supervisor in charge of raw materials, said, "King Deer actively participates in international certifications and has passed a number of international certifications, as well as GB/T29490 Intellectual Property Rights through the standard certification. It is the initiator and main member of the Sustainable Fiber Alliance (SFA) and the Quality Cashmere Standard (GCS) organization.

Implement green initiatives and innovate green products. "Over the past 10 years, the company has gradually created green initiatives for the whole process of clean, low-consumption and high-efficiency production processes by eliminating backward production capacity, product restructuring, strengthening management and technological innovation." Zheng Haosheng said that since 2012, the company has carried out a series of technological research and development, such as "R&D and application of cashmere fast dyeing technology", "R&D and application of cashmere acid bleaching technology", "R&D and application of cashmere products low-temperature finishing technology" and so on. In 2018, the company was awarded "Green Factory" by the Ministry of Industry and Information Technology, and in 2019, cashmere knitted products were awarded "Green Leading Product" by China National Institute of Standardization. In 2019, cashmere knitted products were honored as "Green Leading Products" by the China National Institute of Standardization.

Participating in the formulation of standards and promoting eco-designed products King Deer has participated in the formulation of a series of standards, such as the "Technical Specification for Evaluation of Green Designed Products Cashmere Knitted Products" and "Requirements for Greenhouse Gas Emission Accounting and Reporting for Cashmere Product Manufacturing Enterprises", which have improved the level of green production of the enterprise. At the same time, the company strengthens the research and development of "no-sewing" and "no-dyeing" cashmere natural series products, and provides the ecological concept of non-pollution and environmental protection to the consumers through the products. 2017, the company's cashmere knitted products were awarded the "Green Design Product". In 2017, the company's cashmere knitted products were recognized as "green design products", and the eco-design product icon was affixed in accordance with the national standard GB/T32162-2015 "Eco-design Product Labeling", which provides green and environmentally friendly products to consumers, and continuously enhances the brand value of King Deer's products.

In the Madagascar and Cambodia factories, King Deer has established green production working organizations to continuously implement green production and processing to ensure that the final products are green and ecological. The company also strengthens the training of personnel at home and abroad, improves the green concept of management personnel and production personnel, and gives full play to the driving and leading role of green management of the company's headquarter. 2020, King Deer was awarded "2019 Belt and Road Green Leader" by the China Association of Productivity Promotion Centers and other organizations.

Today, King Deer has developed into a large-scale textile and garment enterprise specializing in the production of cashmere series products, with 17 factories and 8 production bases around the world, and its products are exported to the United States, the European Union, Japan, South Korea and other countries and regions.

Technological innovation forges competitive advantage

 Zheng Haosheng always believes that on the road of enterprise development, technological innovation is indispensable, King Deer company to professional, dedicated, dedicated, focused on doing "a cashmere clothing" as the goal, with technological innovation and quality of service to build the brand, plowing cashmere industry.

 "King Deer's biggest advantage is technological innovation." said Zheng Haosheng. Zheng Haosheng said, King Deer has always adhered to the "science and technology King Deer, fashion King Deer, green King Deer" business strategy, digitalization, information technology, intelligence into the enterprise development planning, and actively invested more than 50 million yuan in automation equipment, through the "technology-enabled". Technology empowerment", build "point, line, surface" automation development layout, establish a unified and standardized "business connection" data platform, realize the "industrial union" data sharing, and realize the "business connection" data sharing and the "industrial union" data sharing. Industrial Union" data sharing, accelerate internal and external resource integration, improve the standardized management system, and accumulate internal driving force for the long-term development of the enterprise.

In King Deer, automated knitting equipment is neatly arranged in the workshop, and the use of various types of automated equipment has increased production efficiency by nearly 30%. Artificial intelligence a map, data center a standard, IOT platform a network, the new technology allows the entire enterprise to optimize the workflow, enhance corporate efficiency.

As a national functional cashmere product development base and a high-tech enterprise, King Deer always regards product research and development as the core of its innovation strategy, and develops green and environmentally friendly new fabrics and ready-made garment products to meet the new needs of consumers by strengthening the communication and seminars with the China Livestock Products Information Center, and founding the theme of design competitions, etc., so as to systematically enhance its competitive advantages.

"With 'research and development of full life cycle green products' as the core, we have made a lot of breakthroughs in the research of raw material formulas, technological innovation of processes and product eco-design. The company attaches importance to the protection of intellectual property rights, 65 registered trademarks, has developed more than 100 environmentally friendly cashmere products, authorized 296 patents, won the second prize of the National Science and Technology Progress Award, more than 30 municipal science and technology awards, the industry's high-quality goods award, design awards, 'Vailjia' excellent new product awards for 30, presided over and participated in the development of and revised more than 40 national and industry standards, which has strongly enhanced the scientific and technological content of 'King Deer' brand and laid a solid foundation for market competition." Nie Wenshan, deputy general manager of King Deer's technology center, told reporters.

Zheng Haosheng said, "King Deer is a 'national enterprise technology center' in the cashmere industry, the first batch of 'industrial design centers' named by the Ministry of Industry and Information Technology of the People's Republic of China, and the 'Cashmere Worsted High-Count Yarn Technology Development and Application' has won the Second Prize of National Scientific and Technological Progress, the project developed cashmere and mulberry silk blended worsted high-count yarn series yarn, cashmere content can be from 10%-90%, yarn count 100/2-200/2Nm, the product has a light fashion, underwear, shirts, scarves, etc. King Deer has also developed pure cashmere and cashmere blended with extra-high-count worsted yarn and its products, the highest count can be achieved to pure cashmere 200%. count can be achieved for pure cashmere 200/1 and 300/2Nm yarns, which improves the technological content and added value of cashmere products."

In King Deer's information center, several controllers are flashing with indicator lights, and dozens of software engineers are concentrating on programming.Meng Zhihua, the vice general manager of King Deer's information center, told the reporter: "King Deer's informatization has built a more complete ERP system, which covers almost all of the company's departments.The establishment of the ERP system has facilitated our tracking and tracing of customer orders. The establishment of the system provides us with a convenient way to track and trace customer orders. From the point of view of finished product production, for any product, we can trace back to what orders were placed for these products, whether these orders were placed for domestic production or foreign production, as well as the detailed data of the orders, production planning, production progress, as well as shipment and transportation, and more carefully trace back to how many procedures were used to produce each piece of clothing, which workers produced each procedure, and which workers performed quality inspection. and which workers carry out the quality inspection of each process. From the raw material point of view, we can trace back to each order of the weaving process using which batch number of yarn, each batch of yarn using which color velvet, each batch of color velvet using which raw materials, according to the raw material batch number, can be further traced back to its place of origin in which flag county, sumu, gacha, farmers and herdsmen, pastures and goats farming, production, and the length of these cashmere and the fineness of the cashmere. "

Technological innovation provides technical support for King Deer to move towards high-quality development. With technological innovation as an important basis, King Deer's advantage in the global market competition is more obvious.

Overseas plant firmly "going out"

King Deer Company actively integrates into the "Belt and Road" construction, accelerates the pace of "going out", and has achieved fruitful results.

"China and African countries language barrier, different cultures, 'King Deer' overseas factories must do a good job of corporate culture integration and interoperability." Zheng Haosheng recalled that at the beginning of the factory, due to cultural differences, the local staff departure rate is quite high, almost every year to recruit, training, employment, and so on many times. A King Deer employee stationed in Madagascar from China told him that he recorded the insights he gained from communicating with local employees one by one each time, and through such a reserve of details to understand local customs and habits, deepen the communication with local employees, not only to impart technology to them, but also to gradually pass on King Deer's corporate culture to them.

King Deer Madagascar Cashmere Ltd. is in the middle of production in its computerized workshop night and day.

"Now, the number of technical production, quality, business and financial management staff dispatched by the head office has been reduced from more than 150 in the early days to 50 now. The education level of most of the local staff has also improved significantly, and some of them can even communicate simply in Chinese, and some of them have already joined the company's technical and management team. Through the moderate localization of management personnel, King Deer Madagascar has established harmonious labor relations and public relations."

"King Deer provides nearly 10,000 jobs in Madagascar each year, and together with the rest of the textile industry, generates one-third of Madagascar's industrial output and contributes to the development of the local economy.

A busy scene at the hand-cranked flat knitting machine workshop of King Deer Madagascar Cashmere Ltd.

Zheng Haosheng told a story: in the early summer of 2019, when Zheng Haosheng went to Madagascar company on a business trip, many local employees pulled him to take a photo, although they did not speak the same language, but from their smiles they saw their love for the company. The staff translated the words of an African employee: he was very proud to work in King Deer, the company allows his family to have food, clothing, children have school, people around him are envious of him, he hoped that "King Deer" orders more, the factory continues to operate.

When the pneumonia epidemic was severe overseas, 95% of King Deer's local employees signed a request to work voluntarily while protecting themselves. "Our overseas company's local employees and the company is the same breath and share the same fate of the brothers, but also comrades in arms. 2020 January year to 2022 September, King Deer Madagascar company more than 7000 employees did not occur a case of infection." Zheng Haosheng said.

Zheng Haosheng said, with the construction of "One Belt, One Road" in Africa continue to go deep and practical, China-Africa economic and trade cooperation will continue to deepen. This is also the domestic enterprises will have the advantage of production capacity to export, speed up the pace of "going out", steady to the international market opportunity. "Of course, 'going out' also need to master certain skills, in addition to the brand and technology, need to do more homework, and the local economic and social and terroir and culture highly integrated." Zheng Haosheng said.

China Textile News 2022-09-21 Published in Beijing