King Deer Lights the Way to Sustainable Development in the Cashmere Industry

The year 2022 is the year of the 20th Party Congress, an important year for the implementation of the 14th Five-Year Plan and the start of a new journey to build a modern socialist country in all aspects. Over the years, under the leadership of the Party and the country, with the deepening of the reform and opening-up policy, Inner Mongolia textile industry has made great progress, in terms of the textile industry, is China's highest and largest opening-up of the industry; King Deer as a participant in the Inner Mongolia textile industry, practitioners, in the care of the leaders at all levels, has made a full range of ground-breaking development, and has become a strong promoter of the opening-up of the private sector, a leader in economic system reform, and a leader of the "socialist modernization of the country". King Deer has become a strong promoter of private enterprises' opening up to the outside world, a leader in economic system reform, and a pioneer of "One Belt, One Road", which unites the hardship and wisdom of several generations of King Deer practitioners.King Deer has been dedicated, specialized and focused on the research and development and production of cashmere series products for 37 years, and has constructed an international whole industry chain innovative textile company that integrates R&D and design, production and manufacturing, and marketing services in one. King Deer is an innovative textile and apparel enterprise with an internationalized whole industry chain that integrates R&D, design, manufacturing, marketing and service.

Reorganizing King Deer for another year of glory

Inner Mongolia King Deer Group of Companies was founded in 1985, formerly known as Baotou Luyuan Cashmere Factory, has merged 12 state-owned, collective enterprises and the formation of cashmere group of companies (has received bankruptcy of 8,700 employees, the acceptance of more than 1,500 retired workers, receiving debts of 155 million yuan).

King Deer cashmere industry, began in the early 1980s, all the way to the Wicker Man, chopping waves, after several ups and downs, in the restructuring, reorganization, reorganization of the shock to complete the transformation. Looking back on 37 years of growth, King Deer cashmere industry development history, can be said to be China's reform and opening up 37 years of industrial development in the western region of a vivid footnote; both the history of entrepreneurship of a private enterprise, but also a reform and opening up of the growth of the independent brand of the unremitting struggle; 37 years, from the introduction of overseas resources to the world's products, is a microcosm of China's reform and opening up.

The development of King Deer can be divided into three phases: 1985-2005 is the stage of King Deer's entrepreneurial development; 2005-2010 is the stage of King Deer's first reorganization; 2010 to the present is the stage of King Deer's resumption of sail.

Because the first stage from the development, growth to decline, there are historical reasons, but also man-made reasons; the second stage is King Deer restructuring stage, King Deer by Hong Kong "Suez Asia Investment" restructuring restructuring, by the Baotou Zhongtian Huazheng Accounting Firm assessment, at that time, the debt ratio of up to 88.4%; The restructuring failed one year later.

The third stage is King Deer rejuvenation, re-sail stage. 2009 May, King Deer once again on the verge of bankruptcy and closure, no choice but to carry out the second reorganization and restructuring, when Zheng Haosheng has been one of the nine shareholders of King Deer, as a communist party member of the enterprise's current situation of business and future destiny, he saw in his eyes, anxious in his heart. Deer Chairman Zheng Haosheng eloquently said: "Because King Deer in its heyday there have been a number of party and state leaders have inspected the enterprise, is the city of Baotou and even Inner Mongolia to set up a national brand; King Deer headquarters is located in the Donghe District and Baotou's an old district, the economic development and the standard of living is relatively backward, the majority of the staff rely on Most of the employees rely on King Deer as an enterprise to support a family's life. If King Deer closes down all of a sudden, the consequences will be unimaginable." Zheng Haosheng said from the bottom of his heart, "In October 2010, with the good intentions of sharing the worries of the Party and the government, relieving the sorrows of the employees, and solving the difficulties of the enterprise, I formally took over the operation of the enterprise in the capacity of the company's controlling person and chairman of the board of directors of the company."

King Deer three stages of development, in which there are the hardships of groping, there are pioneering ups and downs; there is "little carelessness" of the painful reflection, there is "know all the sadness" after the open-minded rationality; there is a sinking in the forging of the foundation of integrity, but also do not give up, do not admit defeat, the struggle to move forward with one heart. There is the foundation of honesty forged in the midst of the ups and downs, as well as the attitude of not giving up, not admitting defeat, and striving forward.

Take the challenge and seize the opportunity

Zheng Haosheng has been in charge of King Deer for more than ten years, which can be described as a mixture of sour, spicy, bitter, sweet and salty: "At that time, I was faced with a lot of difficulties when I was in charge of King Deer, and the asset-liability ratio was like a big mountain weighing me down (the debt ratio amounted to 98.5%), and there were many historical problems (the historical problems of King Deer after the restructuring were not completely solved at once). At that time, I was faced with a lot of difficulties when I joined King Deer (the debt ratio was 98.5%), a lot of historical problems (the historical problems of King Deer after the restructuring were not completely solved at one time, and a lot of historical problems were still hindering the rapid development of the enterprise), the King Deer Group had a lot of complicated functions, and there was a global financial crisis, so the situation at that time was very difficult for the company to even survive."

At that time, there were even some "knowledgeable people" said: "King Deer is a patient with no cure, sick and dying, Zheng Hao Sheng is the world's Hua Tuo can not save it ah!" But Zheng Haosheng does not think so: "I think, as a member of the Communist Party's roots in the people, blood in the people, power in the people. As long as for the sake of the enterprise's employees, good from the staff of the masses to draw the wisdom and strength to overcome all kinds of difficulties and risks, this is the fundamental magic weapon of the Communist Party of China invincible!"

"I think the real masters, who dare to meet challenges, are not unaware of advancement and retreat, but dare to place bets, dare to fail, dare to retreat, and dare to advance even more, and never give in to defeat." Zheng Haosheng regardless of the gossip of these people, and with integrity of personality, unique business ability to hold King Deer after the company held a number of times all the staff meeting. And solemnly said to the workers: the new King Deer to do "three high and three changes" - the party's flag held high, corporate innovation step by step, the staff income year after year; factory appearance completely changed, stereotypes resolutely transformed, the quality and style of the product has changed significantly! . To let everyone have a job, money to earn, old age. The whole venue was packed. The original King Deer employees finally bloomed a smile of hope on their faces.

Opportunity is like a seed, brewing hope, deeply rooted in the heart of every wise man. "As for opportunities, we are grasping the great initiative of 'One Belt, One Road' put forward by President Xi, and boldly increasing the investment in overseas production bases; as of 2021, King Deer's five workshops in Madagascar have realized a total investment of 450 million yuan, and the production capacity has exceeded the domestic capacity by 10 times. Taking points to chain lines and stringing lines to form a surface, King Deer has spent nearly 25 years writing its own overseas story, and explored the transformation program of open cooperation and mutual benefit and win-win situation for cashmere clothing, an industry that joined the industrial chain of the international market at an early stage in China." Zheng Haosheng said so.

Now King Deer, "King Deer" brand products have become China's famous brand products, national "key support and development of famous brand export commodities", has won the "China International Famous Brand Products Expo Gold Medal "Spain's quality service and good quality Madrid Gold Medal", "The Sixth International Cashmere Conference quality service and good quality Gold Medal", "the most outstanding cashmere products supplier ", "The Most Influential Brand in China's Garment Field", "Top Ten Benchmark Brands in National Cashmere Industry", "High Credibility Supplier", "Gold Medal Supplier" and hundreds of other titles. "King Deer" brand products in the United States, Britain, Germany, Japan and other developed countries in the mainstream high-end market has a very high share; "King Deer" own brand series of high-grade cashmere products have been in Japan, South Korea, Hong Kong and other countries and regions to sell hundreds of thousands of pieces of cashmere products. King Deer's own brand series of high-grade cashmere products have been sold in Japan, South Korea, Hong Kong and other countries and regions for hundreds of thousands of pieces, favored by consumers. In terms of world ranking, King Deer Group has risen from the forerunner in the internationalization of cashmere brand to the world's leading enterprise in cashmere industry. King Deer Group implemented excellent performance management and won the "Inner Mongolia Autonomous Region Chairman's Quality Award". It is one of the first batch of "National Key Leading Enterprises in Agricultural Industrialization", has "National Enterprise Technology Center" and "National Industrial Design Center", and is a "National High-tech Enterprise". "National High-tech Enterprise", "National Intellectual Property Advantageous Demonstration Enterprise", "National Industrial Enterprises Benchmarking Enterprise of Independent Intellectual Property Rights Utilization", "National Key Tracking and Cultivating Independent Brand of Garment and Home Textile"......

Technological Innovation, Industry Leadership

Over the past 37 years, King Deer professional, dedicated, dedicated, focused on doing only "a cashmere clothing", the management team is pragmatic, craftsmanship, science and technology, green sentiment and responsibility, rooted in Inner Mongolia, facing the whole of China, look around the world, accelerate the global layout, which led King Deer into the whole industry chain Scale, intensification, green and sustainable benign development track, brand value of 8 billion yuan.

"King Deer's biggest advantage is technological innovation." Zheng Haosheng counts his blessings. In order to take the initiative to meet the challenges, transformation and upgrading, King Deer always adheres to the enterprise spirit of "integrity, responsibility, innovation, development and excellence", and adheres to the business strategy of "Science and Technology King Deer, Fashion King Deer, Green King Deer", and puts the brand value of 8 billion yuan on the track of intensive and sustainable development. Adhering to the business strategy of "Technology King Deer, Fashion King Deer, Green King Deer", King Deer integrates digitalization, informatization and intelligence into the enterprise development planning, and actively invests more than 50 million yuan in automation equipment to build the automation development layout of "point, line and surface" through "technological empowerment" and establish a unified and standardized "point, line and surface" automation layout. King Deer has established a unified and standardized "business connection" data platform, realized "industrial union" data sharing, accelerated internal and external resource integration, improved the standardized management system, and accumulated internal driving force for the long-term development of the enterprise.

In King Deer today, automated knitting equipment is neatly arranged in the workshop, and the use of various types of automated equipment has increased production efficiency by nearly 30%. Artificial intelligence a map, data center a standard, IOT platform a network, the new technology allows the entire enterprise to optimize the workflow, enhance corporate efficiency.

As a national functional cashmere product development base, high-tech enterprises, King Deer has always regarded product research and development as the core of its innovation strategy, and has systematically enhanced its competitive advantages by strengthening exchanges and seminars with the China Livestock Products Information Center, and launching thematic design competitions, etc., to develop new green and environmentally friendly fabrics and ready-made clothing products that meet new consumer needs.

King Deer has made high-quality development in the research of raw material formula, technological innovation and product eco-design with the core of "R&D of green products in the whole life cycle".King Deer attaches great importance to the protection of intellectual property rights, with 65 registered trademarks and participation in the Madrid International Trademark Registration and Protection, and it has developed more than 100 environmentally friendly cashmere products, and has also developed more than 100 new products. At present, King Deer has developed more than 100 environmentally friendly cashmere products, declared 245 patents, authorized more than 170 patents, won the second prize of the National Science and Technology Progress Award, more than 30 municipal-level science and technology awards, 30 industry high-quality goods awards, design awards, and "Vailjia" excellent new product awards, and presided over and participated in the formulation and revision of more than 40 national and industry standards. King Deer has enhanced the scientific and technological content of the brand and strengthened the solid foundation for the market competition, which is highly praised and welcomed by customers and the market.

King Deer is the "national enterprise technology center" in cashmere industry and the first batch of "industrial design center" named by the Ministry of Industry and Information Technology of China. "Cashmere Worsted High-Count Yarn Technology Development and Application" was awarded the Second Prize of National Scientific and Technological Progress by the State Council, which is the second prize of national scientific and technological progress. The project has developed a series of worsted high count yarns blended with cashmere and mulberry silk, with cashmere content of 10-90% and yarn count of 100/2-200/2Nm, which can be used in thin and light fashions, underwear, shirts and scarves. After that, King Deer successively developed pure cashmere and cashmere blended extra-high count worsted yarn and its products. At present, the highest count can be achieved to pure cashmere 200/1 and 300/2Nm yarn and products, which saves the limited resources, improves the technological content and value-added of the cashmere products, and leads the technological progress and development of cashmere industry.

King Deer Enterprise Technology Center will integrate product design into the green eco-design concept of the whole life cycle, realize the green supply chain, and enhance the intrinsic quality design of products. Through industrial design, King Deer's design gene will be rooted in the hearts of consumers to enhance King Deer's economic benefits. We are also committed to cultivating a number of national cashmere clothing and apparel design masters and forming an innovative industrial design team. Relying on the development of industrial design, King Deer has become a world-class cashmere clothing brand and a leading enterprise.

King Deer information technology has built a more complete ERP system, covering almost all departments of the company. Zheng Haosheng told us with confidence: "The establishment of the ERP system provides us with convenient conditions for tracking and tracing customer orders. From the finished product production point of view, for any one product, can be traced back to these products in the end what orders placed, these orders in the domestic production, or in the foreign production, as well as the detailed data of the order, production planning, production progress, as well as delivery and transportation, more detailed traceability to the number of procedures for the production of each piece of clothing, each procedure is which workers production, which workers to carry out quality inspection and which workers carry out the quality inspection of each process. From the raw material point of view, we can trace back to each order of the weaving process using which batch number of yarn, each batch of yarn using which color velvet, each batch of color velvet using which raw materials, according to the raw material batch number, can be further traced back to its origin in which flag county, sumu, gacha, farmers and herdsmen, pastures and goats farming, production, and the length of these cashmere and the fineness of the cashmere. "

King Deer scientific and technological innovation and high technology for the high-quality development of enterprises to provide technical support, so that King Deer transformed into high-quality development provides a rare opportunity. In this way, King Deer's high-quality development is the active choice to adapt to the new normal of the market economy; King Deer's high-quality development is the fundamental embodiment of the implementation of the new enterprise strategy and concept; King Deer's high-quality development is the adaptation of the enterprise in the "One Belt, One Road" and "Going Out". "King Deer's high-quality development is a fundamental embodiment of the implementation of the new strategy and new concept of the enterprise.

Belt and Road, Overseas Bases

At the beginning of 2020, King Deer contacted Madagascar and procured 250,000 valuable protective masks to support the country's frontline defense against the epidemic. During the global epidemic outbreak, Madagascar was not spared either. King Deer donated the renovated, remodeled and landscaped pharmaceutical plant, valued at RMB 280 million, to the government of Madagascar (becoming the only pharmaceutical plant in Madagascar). The President of Malaysia highly appreciated King Deer's donation and praised Chinese enterprises for their courage to enhance the traditional friendship between China and Africa, and for their outstanding contribution to the fight against the epidemic in Malaysia, for which King Deer was honored by the All-China Federation of Industry and Commerce as an "Advanced Private Enterprise in the Fight Against New Crown Pneumonia Epidemic". King Deer was honored by the All China Federation of Industry and Commerce as an "Advanced Private Enterprise in the Fight Against Pneumonia".

"I have always believed that the friendship of nations lies in the affinity of peoples, and the affinity of peoples lies in the affinity of hearts. Although Africa is backward, but the African people are very good, as long as you and his heart, he will be selfless, King Deer in Madagascar plant for 25 years, every year to provide nearly 10,000 local employment opportunities, there has not been a controversy or accident." Zheng Haosheng proudly said, "Our friendship can be truly answered by our African employees. Some employees are two or three generations of a family working in our factory, and most of the residents in the surrounding community are employees of King Deer.In the early summer of 2019, I went to King Deer Madagascar to inspect the work, at that time, many African employees were pulling me for a photo, we didn't speak the same language but I could see their love for the company from their friendly and joyful smiles. "

The staff translated the words of an African employee, which roughly meant that he was very proud to work for King Deer, and that the company had allowed his family to have food, clothes, and schooling for his children. People around him are envious of him, and he hopes that "King Deer" orders more, and the factory will continue to operate.

"I am also quite moved. Enterprise globalization, is to go out of the country, do others do not want to do the difficult things, do other people can not see the good things, so as to benefit the world, benefit the world, the people's hearts and minds, the concept of justice and benefit, Chinese private enterprises can be better in Africa to set up a heel, grow China and Africa reciprocal industry 'big tree'."

In 1997, King Deer, as a mainland Chinese, was the Chinese who "went out" in the real sense. Thus King Deer became the pioneer of "One Belt, One Road". King Deer Madagascar has been rooted in Africa for 25 years, and employs more than 7,000 people overseas, which, together with other textile industries, provides 20% of employment opportunities for the Republic of Madagascar, creates one-third of the country's industrial output value, and to a certain extent influences the development of the country's industrial output value. Together with other textile industries, King Deer Madagascar has provided 20% of employment opportunities for the Republic of Madagascar, created one third of the country's industrial output, influenced the industrialization process of the country to a certain extent, promoted the economic and social development of the country, effectively reduced the number of poor people in the local population, practiced international public welfare, and realized the common wealth of China and Africa; meanwhile, King Deer Madagascar also cultivated a large number of professional and technical talents for the local area, and drove the accelerated growth of a large number of textile industry.

King Deer Madagascar, as a Chinese-funded enterprise with the largest factory in Africa and the largest number of jobs, has been widely praised as a typical representative of overseas investment and "One Belt, One Road" in large international and domestic conferences held by the state and industry associations; and during the seventy years' celebration period, a large-scale documentary film "Watch" was broadcast on CCTV's One Golden Hour. During the 70th anniversary, the large-scale documentary "Keeping Watch" was broadcasted in the prime time of CCTV, especially the advanced deeds of King Deer people who dared to be the first in overseas business and had the courage to start their own business, which aroused a great response from all walks of life.King Deer's case of running factories overseas was successfully selected to be included in the large-scale picture book "Chinese Enterprises in Africa" compiled by the China Daily, which was presented to Chinese and foreigners as a state guest gift by President Xi Jinping at the Johannesburg Summit of the Forum on China-Africa Cooperation (FOCAC). At the Johannesburg Summit of the Forum on China-Africa Cooperation, President Xi Jinping presented this album as a state gift to Chinese and foreign guests, and King Deer was highly praised and appreciated.

Due to the special sales cycle of cashmere sweaters, King Deer has now basically completed the production task for 2022. Zheng Haosheng said, "We can say that in 2020-2022, in the face of the global epidemic, King Deer adheres to the 'one enterprise, one policy', categorized and guided the domestic production base, King Deer Madagascar, King Deer Cambodia to carry out the production and operation work, and built a production center with 6 domestic production bases, 6 domestic production bases, and 1 domestic production base. King Deer insisted on 'one enterprise, one policy' and guided the production and operation of domestic production bases, King Deer Madagascar and King Deer Cambodia in a categorized manner, and constructed a strategic path with the cycle of six domestic production bases as the main body and the double cycle of two overseas production bases to promote each other. Up to now, there has not been a single case of infection or death among more than 8,000 employees of King Deer's two overseas companies, and the production tasks for the past three years have been successfully accomplished."

Don't Forget the Beginning, Keep the Mission in Mind

Today, King Deer's goal of social responsibility has been expanded from within the company to the outside: charity, public welfare, helping the disadvantaged, focusing on the development of the community ...... The side of the company that gives back to the society and feeds the world has begun to show. To solve the social employment, pay off the historical debt; the implementation of the "Golden Autumn School Aid" subsidy, not only help employees to cultivate national talents, but also reduce the economic burden of employees; at the same time, actively carry out desert greening, charitable donations, the five links and five to help the precise poverty alleviation and other public welfare activities, for the sustainable development of the industry, the harmony and stability of the community and the economic and social development. It has made outstanding contributions to the sustainable development of the industry, social harmony and stability, and economic and social development.

King Deer under Zheng Haosheng also has a different "common wealth industry chain", one of the contents of common wealth is to narrow the gap between urban and rural areas, King Deer and farmers and herdsmen to implement "breeding cooperatives + farmers and herdsmen" poverty alleviation model, that is, through the contractual way to buy from farmers and herdsmen. King Deer purchases raw materials from farmers and herdsmen through contractual means, and both parties to the contract have a clear relationship of rights and obligations. The total amount of raw materials purchased from farmers and herdsmen is about 20,000 tons, and the purchasing capital is about 7 billion RMB, benefiting 100,000 farmers and herdsmen; General Secretary Xi has pointed out five specific paths for the strategy of revitalizing the countryside: revitalization of industry, revitalization of talents, revitalization of culture, revitalization of ecology, and revitalization of organizations. Among them, King Deer put industrial revitalization in a key position. That is "breeding base + cashmere deep processing enterprise" poverty alleviation mode, that is, in the breeding base to set up cashmere processing enterprises. For example, by setting up cashmere processing enterprises in Ulat Grassland, Hao Sen Company, and cashmere deep processing enterprises in Zhengxiangbai Banner (solving employment of 3,000 people) and Shangdu County (solving employment of 7,000 people) in Xilingol Grassland, which can digest raw materials locally and absorb local labor force, King Deer has been promoting the participation of farmers and herdsmen in the industrialization of poverty alleviation for several decades. This "base + cashmere deep-processing enterprise" model of poverty alleviation is a long-term way of poverty alleviation. It can not only solve employment, but also greatly increase the income of farmers and herdsmen, and become the main source of financial income for the local (poor counties), which is supported and welcomed by all parties. This is part of the "enterprise + cooperative + farmers and herdsmen" modernized agriculture and animal husbandry model driven by King Deer. The ability of a cashmere sweater to drive the industrial chain cannot be underestimated. Supply and demand continue to burst into new growth points, bringing opportunities, employment, but also wealth, so that we can taste the sweet fruit of high-quality development.

"Sincerity is the key to success, gold and stone open", this is Mr. Zheng Hao Sheng's personality motto, but also his management of King Deer purpose, Zheng Hao Sheng created the King Deer company continue to transcend themselves, to achieve leapfrog development of the legend. More than 10,000 employees at home and abroad not only have a stable job but also the salary continues to grow, the production order not only increases day by day but also the national brand revitalization, R & D investment is increasing and the international reputation once again in front of the world. The company adheres to the core values of "integrity, responsibility, innovation, development and excellence", and has made steady progress in sales revenue and tax payment, and has become a successful model of "One Belt, One Road" going out. This is a Communist Party member of the national temperament into the development concept, the scientific and technological content embedded in product development, personal charm carried in the market development, with unchanging beliefs, unchanging the original intention to save the King Deer's growth and upgrade of the national brand.

The original heart is like a rock, the sure-footedness of action to the future; high aspirations, building dreams for the future, King Deer not only bravely "go out", but also firmly "go down", but also successfully "come back"! King Deer is not only brave to "go out", but also firmly "go down" and successfully "come back"! Next step, King Deer will adhere to the global strategic layout, with two production bases at home and abroad, two domestic and international sales markets to form a new development pattern of double-circulation, double-dependence and mutual promotion, and promote the high-quality development of King Deer cashmere as an advantageous characteristic industry; the company will comprehensively upgrade and transform the production system of the overseas factories and R & D system, to create an international R & D base and brand marketing center, and actively develop new products, innovate and improve the market mechanism. Research and development of new products, innovation and improve the market mechanism, improve the added value of products, quenching King Deer cashmere with this national brand, continue to promote the "going out" development strategy, promote the "Belt and Road" high-quality development. Day after day, year after year, King Deer Company, through thick and thin, continuous development, and constantly transcend, so as to form a "science and technology, fashion, green, innovative" strategic new positioning. Based on the new starting point, King Deer people take Xi Jinping's thought of socialism with Chinese characteristics in the new era as a guide, welcome the victory of the 20th Party Congress with practical actions, lead King Deer to set sail once again, and take brand strength, national revitalization and national rejuvenation as their own responsibility, survive in the midst of change, develop in the midst of innovation, and continue to strive towards the dream of an international first-class brand!