King Deer's "Going to Sea" Under the Epidemic

"Spring river water warm ducks know first", by the global epidemic derived from the lower overseas demand, insufficient orders, rising labor costs, supporting enterprises can not keep up with production capacity and other problems, enough to make many enterprises feel the pressure.

King Deer Panoramic view of Madagascar Cashmere Co.

As a "mature" enterprise with a complete industrial chain in China, from cashmere weaving, knitted fabric research and development, weaving, dyeing and finishing to garment design and production, why did King Deer choose to expand its production capacity overseas? Behind this decision of Mr. Zheng Haosheng, Chairman of the Board of Directors, is King Deer's independent exploration to cope with the situation of the domestic and international markets, to adapt to the new normal of epidemic prevention and control, to reduce the cost of human resources, and also based on the full exploration of the overseas market and research.

The computer factory is in production around the clock.

King Deer has gone beyond the traditional model of "supplying from within" and anchored itself in overseas labor resources and cost advantages, practicing the new model of "supplying from outside" and effectively realizing "supplying from both ends", which provides valuable soil for the enterprise to maintain its vitality in development.

A busy scene in the hand-operated flat knitting machine workshop

The wholehearted devotion and sincere attitude have won King Deer orders and reputation, and in the middle of July, King Deer Madagascar Cashmere Co., Ltd. had already completed 85% of its overseas production orders. Along with the products going out, not only a cashmere sweater, but also King Deer's new categories of new technologies, as well as adhering to the business philosophy and corporate culture of nearly 37 years! As an "old athlete" who has been plowing cashmere textile and garment industry for many years, King Deer understands the "key" of sustainable development of this industry, which includes order maintenance, customer relationship, enterprise promotion, self-improvement and so on, from "going out" to "going in". It includes order maintenance, customer relationship, enterprise promotion, self-improvement, etc. From "going out" to "one belt, one road", to open up the global potential market, the precipitation accumulated over time must not be relaxed.

Sleeving workshop employees are meticulous

King Deer Madagascar Cashmere Co., Ltd. as the largest Chinese-funded enterprise that has built the largest factory and solved the largest number of employment in Africa, has been widely praised as a typical representative of overseas investment and "One Belt, One Road" in large international and domestic conferences held by the state and industry associations; and the large-scale documentary "Watch" was broadcasted on CCTV in a prime time during the 70th anniversary. During the 70th anniversary, the large documentary "Watching" was broadcasted in the prime time of CCTV, especially the advanced deeds of King Deer's pioneering and courageous entrepreneurship in overseas business caused great repercussions in all walks of life; King Deer's case of running factories overseas was successfully selected to be included in the large-scale picture book "Chinese Enterprises in Africa" compiled by the China Daily, which was presented as a State Guest Gift by President Xi Jinping at the Johannesburg Summit of the Forum on China-Africa Cooperation (FOCAC). At the Johannesburg Summit of the Forum on China-Africa Cooperation, President Xi Jinping presented this album as a state guest gift to Chinese and foreign guests, and King Deer was highly praised and appreciated.

From 2020 to 2022, in the face of the global epidemic, King Deer insisted on "one policy for one enterprise", guided the domestic production bases, King Deer Madagascar and King Deer Cambodia to carry out production and operation, and constructed a double-cycle with six domestic production bases as the main body and two production bases overseas to promote each other. It has built a new strategic path of development pattern with six domestic production bases as the main body and two overseas production bases as the double cycle to promote each other. Up to now, there has not been a single case of infection or death among more than 8,000 employees of King Deer's two overseas companies, and the production tasks for the past three years have been successfully accomplished.

Finishing workshop shrinking workshop

King Deer is mainly engaged in the research and development of cashmere weaving and knitting fabrics, weaving, dyeing and finishing, garment design and production. Under the impact of the epidemic, as a typical labor-intensive industry, the rising labor costs and difficulties in recruiting skilled employees have been a more prominent problem, restricting the sustainable development of the enterprise.

In order to take the initiative to cope with the challenges, transformation and upgrading, King Deer always adheres to the enterprise spirit of "integrity, responsibility, innovation, development and excellence", and insists on the business strategy of "Science and Technology King Deer, Fashion King Deer, Green King Deer". "business strategy, digitalization, informationization, intelligence into the enterprise development planning, and actively invested more than 30 million yuan in automation equipment, through the "science and technology empowerment", to build a "point, line, surface" automation development layout We have established a unified and standardized "business connection" data platform, realized "industrial union" data sharing, accelerated internal and external resource integration, improved the standardized management system, and accumulated internal driving force for the long-term development of the enterprise.

包装工场机缝车间

Nowadays, King Deer has automated knitting equipment neatly arranged in the workshop, and the use of all kinds of automated equipment has increased the production efficiency by nearly 30%. Artificial intelligence a map, data center a standard, IOT platform a network, the new technology allows the whole enterprise each workflow optimization, improve enterprise efficiency.

As a national functional cashmere product development base and high-tech enterprise, King Deer always regards product research and development as the core of its innovation strategy, and develops green and environmentally friendly new fabrics and ready-made garment products adapted to the new needs of consumers by strengthening the communication and seminars with China Livestock Products Information Center, and founding the theme of the design competition, etc., so as to systematically enhance its competitive advantages.

King Deer takes "research and development of green products in the whole life cycle" as the core, and has achieved high-quality development in the research of raw material formulas, technological innovation and product eco-design.King Deer attaches great importance to the protection of intellectual property rights, with 65 registered trademarks and participation in the protection of Madrid International Trademark Registration, and has developed more than 100 environmentally friendly cashmere products, declared 245 patents and authorized more than 170 patents. At present, King Deer has developed more than 100 environmentally friendly cashmere products, declared 245 patents, authorized more than 170 patents, won the second prize of the National Science and Technology Progress Award, more than 30 municipal-level science and technology awards, 30 industry high-quality goods awards, design awards, and "Vailjia" excellent new product awards, and presided over and participated in the formulation and revision of more than 40 national and industry standards. The company has enhanced the scientific and technological content of the brand "King Deer" and strengthened the solid foundation for the market competition, which is highly praised and welcomed by customers and the market.

Packaging plant product inspection

King Deer is the "National Enterprise Technology Center" in cashmere industry, and the first batch of "Industrial Design Center" named by the Ministry of Industry and Information Technology of China. "Cashmere Worsted High-Count Yarn Technology Development and Application" has won the Second Prize of National Scientific and Technological Progress issued by the State Council, which has developed a series of cashmere and mulberry silk blended yarns, with cashmere content of 10-90% and yarn count of 100/2-200/2Nm. The project has developed a series of worsted high count yarns blended with cashmere and mulberry silk, with cashmere content of 10-90% and yarn count of 100/2-200/2Nm, which can be used in thin and light fashions, underwear, shirts and scarves. After that, King Deer successively developed pure cashmere and cashmere blended extra-high count worsted yarn and its products. At present, the highest count can be achieved to pure cashmere 200/1 and 300/2Nm yarn and products, which saves the limited resources, improves the technological content and value-added of the cashmere products, and leads the technological progress and development of cashmere industry.

King Deer Enterprise Technology Center will integrate product design into the green eco-design concept of the whole life cycle, realize the green supply chain, and enhance the intrinsic quality design of products. Through industrial design, King Deer's design gene will be rooted in the hearts of consumers to enhance King Deer's economic benefits. We are also committed to cultivating a number of national cashmere clothing and apparel design masters and forming an innovative industrial design team. Relying on the development of industrial design, King Deer will become a world-class cashmere clothing brand and a leading enterprise.

Packaging workshop

King Deer Information Technology has built a complete ERP system, covering almost all the departments of the company, and the establishment of the ERP system has provided us with convenient conditions for tracking and tracing customer orders: firstly, from the point of view of the production of finished products: for any product, it is possible to trace back to which orders have been placed for these products, whether these orders are placed for domestic production or foreign production, as well as the detailed data of the orders, production planning, production progress, shipment and transportation, and more carefully trace back to how many procedures each piece of clothing has been produced, and which workers have produced each procedure. Firstly, from the perspective of finished product production: for any product, it can be traced to what orders have been placed, whether the orders are placed in domestic or foreign production, as well as the detailed data of the orders, the production planning, the production progress, the shipment and transportation, and more carefully traced to how many procedures have been carried out for the production of each piece of clothing, which workers have produced each procedure, and which workers have carried out the quality checking. Secondly, from the perspective of raw materials: we can trace the weaving process of each order to the use of which batch number of yarn, each batch of yarn used in which color velvet, each batch of color velvet used in which raw materials, according to raw material batch number, can be further traced back to its place of origin in which flag county, sumu, gacha, farmers and herdsmen, pastures and goats breeding, production, as well as the length and fineness of these cashmere.

Boiler room powered autonomously

King Deer scientific and technological innovation and high-tech for the enterprise high-quality development provides technical support, so that King Deer transformed into high-quality development provides a rare opportunity. In this way, King Deer's high-quality development is the active choice of adapting to the new normal of the market economy; King Deer's high-quality development is the fundamental embodiment of implementing the new strategy and concept of the enterprise; King Deer's high-quality development is the inevitable result of adapting to the enterprise's "going out" in "One Belt, One Road". King Deer's high-quality development is a fundamental embodiment of the implementation of the new strategy and new concept of the enterprise; King Deer's high-quality development is the inevitable result of adapting to the enterprise's "going out" in the "Belt and Road".

In 1997, King Deer's first overseas factory, King Deer Madagascar Cashmere Company Limited, was built; in 2009, the second King Deer Cambodia Cashmere Company Limited was built. Only by 2018, King Deer's five workshops in Madagascar realized a total investment of 450 million yuan, and the production capacity has exceeded the domestic three times. Chaining lines with points and stringing lines to form a surface, King Deer has spent nearly 25 years writing its own overseas story, and explored the transformation program of open cooperation and mutual benefit and win-win situation for the cashmere garment industry, which joined the industrial chain of the international market at an early stage in China.