How did King Deer break out?

Source: Xinhua News Agency client: Inner Mongolia King Deer Cashmere Co., Ltd. is currently the largest export volume of cashmere products in Inner Mongolia, due to the pure and exquisite cashmere production techniques, honored with "Inner Mongolia Autonomous Region Chairman's Quality Award", and has become the Inner Mongolia region's "good and famous" local famous brand. "The local famous brand. In fact, in 2009, the King Deer company once faced bankruptcy and closure. In the past two or three decades, the cashmere industry closed down and delisted a lot of enterprises. That King Deer in the end how to come back from the dead, and in the highly competitive cashmere market to realize the late catching up? The reporter interviewed the Inner Mongolia King Deer cashmere Co.

King Deer company was founded in 1985, formerly known as Baotou Deer Park cashmere sweater factory, is a state-owned enterprises, has merged 12 state-owned and collective enterprises, due to the functions of the miscellaneous, burdensome, in 2009 to survive the difficult, on the verge of bankruptcy. Zheng Hao born in that year to take over the King Deer company, will be restructured into a private enterprise, ten years he led the King Deer into large-scale, large-scale, intensive development road, increase scientific and technological innovation, promote high-quality development, so that enterprises gradually ushered in the "golden period of development".

↑Cashmere products produced by Inner Mongolia King Deer Cashmere Co. (Reporter Wang Jing, photo)

Cashmere products produced by Inner Mongolia King Deer Cashmere Co. (Reporter King "cashmere sweater is seriously a needle knitted out, the enterprise is down-to-earth step by step." Not impetuous, not greedy, not adventurous, not boastful, Zheng Haosheng said, King Deer cashmere can be recognized by the market, the enterprise can go to today, "rely on the quality of the solid, steady and steady search for innovation". He introduced, over the past 10 years, innovation is the inexhaustible power of the development of the King Deer, the company to "research and development of the whole life cycle of green products" as the core, has achieved high-quality development. "Although the cashmere is white, we are 'green' up and down a huge effort":

Relying on resource advantages, create green genes. "Cashmere resources green and non-polluting, dye additives ecological and environmental protection, production process system control, King Deer looks at the world, give full play to the resource and location advantages, increase ecological construction efforts, carry out key product life cycle evaluation, for cashmere products production and processing to create green gene." Zheng Haosheng introduction, King Deer company's cashmere knitted products raw materials over the years adhere to the Alxa League as the main producing areas, cashmere fineness of about 15 microns, length of about 36 millimeters, the quality of the top. In the processing of knitted products, the dyes and auxiliaries used are mainly supplied by Huntsman Company of the U.S., and all of them are in line with the eco-textile standard "Oeko-Tex Standard 100" and the "REACH regulations" formulated by the European Union.

Implementing green initiatives and innovating green products. "In recent years, through eliminating backward production capacity, product restructuring, strengthening management and technological innovation, the company has gradually built clean, low-consumption, high-efficiency production processes throughout the entire process of green initiatives." Zheng Haosheng, for example, since 2009, the company has carried out a series of scientific researches, such as "R & D and application of cashmere fast dyeing technology", "R & D and application of cashmere acid bleaching technology", "R & D and application of cashmere low temperature finishing technology", etc., and has been continuously improving the quality of its products. "In 2018, the company was awarded as "Green Factory" by the Ministry of Industry and Information Technology, and in 2019, cashmere knitting products were awarded as "Green Leading Products" by China National Institute of Standardization.

(Photo by Jing)

↑The production workshop of Inner Mongolia King Deer Cashmere Co. (Reporter Wang Jing photo)

Participating in the formulation of standards and promoting ecological design products. King Deer participated in the formulation of a series of standards such as "Green Design Product Evaluation Technical Specification for Cashmere Knitted Products" and "Greenhouse Gas Emission Accounting and Reporting Requirements for Cashmere Product Manufacturing Enterprises", which improved the level of green production of the enterprise. Meanwhile, the company strengthens the research and development of "no-sewing" and "no-dyeing" cashmere natural series products, and provides the ecological concept of non-pollution and environmental protection to the consumers through the products.In 2017, the company's cashmere knitted products were honored as "Green Design Products". In 2017, the company's cashmere knitted products were recognized as "green design products", in accordance with the national standard GB/T32162-2015 "eco-design product labeling" to paste the eco-design product icon, to provide green products to consumers, and continuously enhance the brand value of King Deer products.

Play the driving and leading role of green management. King Deer Company brings the green concept to the foreign factories in Madagascar and Cambodia, establishes the green production work organization, and continuously implements the green production and processing to ensure that the final products are green and ecological. At the same time, King Deer Company strengthens the training of personnel at home and abroad, improves the green concept of management personnel and production personnel, and gives full play to the driving and leading role of green management of the company's headquarter.2020 was awarded "2019 Belt and Road Green Leader" by China Productivity Promotion Association and other organizations.

↑The honorary showroom of Inner Mongolia King Deer Cashmere Co. (Reporter Wang Jing photo)

Today, the King Deer company has developed into a specialized production of cashmere series products of large textile and garment enterprises, products are exported to the United States, the European Union, Japan, South Korea and other international trade in the mainstream market, the domestic nearly 800 more than the end of the store, with 17 factories around the world, 8 production bases. From its inception in 1985, to 2009 on the verge of bankruptcy, and now become the largest exporter of cashmere products in Inner Mongolia, King Deer company in the cashmere industry has had a profound lesson in the tide of competition, but also the formation of a successful method of catching up with the latter, it is worth every cashmere enterprise to savor and learn.

Zheng Haosheng is low-key and unassuming, in Inner Mongolia entrepreneurial team, many people are not familiar with him. He said: "low-profile what's wrong, we buried cashmere products do a good job, recognized by consumers, so that high-profile products is not better." (Reporter Zhang Lina, Wang Jing)