Dream chasers for the maintenance of national brands

Remember the Inner Mongolia King Deer cashmere limited company party committee secretary,

chairman (and general manager) Zheng Haosheng

Personal Profile

Zheng Haosheng, male, born in January 1959, Bayannur City, Inner Mongolia; 1979 to participate in the work of undergraduate culture, senior economist; July 1, 1982 to join the Communist Party of China, September 1994 - July 1996 in the Central Party School, is currently the party secretary of the Inner Mongolia King Deer Cashmere Co.

The main social positions are Vice Chairman of the Sixth Federation of Industry and Commerce of Donghe District, Baotou City, Inner Mongolia Autonomous Region, Deputy to the People's Congress of Baotou City, Inner Mongolia, President of the Inner Mongolia Import and Export Association, Vice President of the Association of Leading Enterprises of Agricultural and Animal Husbandry Industrialization in Inner Mongolia, Vice President of China-Africa Civilian Chamber of Commerce, Vice President of the China Chamber of Commerce for International Cooperation of the Private Economy, Vice President of China's Textile International Cooperation Union, Vice President of the China Association of Circulation of Livestock Products, and so on.

He has been honored as "National Model Worker of Textile System", "The Most Influential Person of Chinese Enterprise Culture", and "Outstanding Person of the Year Leading the Economic Development of China's Garment Industry", "Chinese Enterprise Reform Medal for 40 Years of Reform and Opening Up", "Cashmere Industry Leader for 40 Years of Reform and Opening Up", "Top Ten Leaders of China Cashmere Industry", "Top Ten Most Influential People in Management Innovation", "Top Ten Outstanding Entrepreneurs in Chinese Brand Building", "China's Industrial Innovation Leaders" and the first batch of The first batch of honors such as "the 55 people who have achieved the world's leading entrepreneurial development paradigm".

One

China's cashmere resources in the global monopoly, but due to the lack of brand, the lack of discourse in the international community, breakthrough brand of the situation is urgent. Most of China's cashmere production enterprises are at the bottom of the value distribution chain, is to rely on processing fees to survive the labor-intensive enterprises, and in the era of globalization and allocation of resources, to create a national brand is the lifeline. Brand is credibility, is the fundamental element of output benefits, King Deer cashmere want to really have international competitiveness, must have an internationally renowned brand, otherwise there is no way out.

In the process of the merger of King Deer and its transformation and upgrading, Comrade Zheng Hao Sheng not only solved the difficulties for the government and the employees of King Deer, but also opened up a promising development space for the industry growth and brand development under Mr. Zheng Hao Sheng. All this is due to the strategic choice of Mr. Zheng Haosheng, he aimed at the domestic and international markets, formulated and organized the implementation of the enterprise brand development strategy, "research and development of the whole life cycle of green products" as the core, relying on the advantages of the resources, to create a green gene. Cashmere resources green non-polluting, ecological and environmental protection dyes and auxiliaries, production process system control, give full play to the advantages of resources and location, increase ecological construction efforts to carry out the key product life cycle assessment for the production and processing of cashmere products to create a green gene. Raw materials over the years to adhere to the Alxa League as the main producing areas, cashmere fineness of about 15 microns, the length of about 36 millimeters, the quality of the top; processing, the use of dyes and auxiliaries are mainly supplied by the United States Huntsman, all in line with the eco-textile standards "Oeko-Tex Standard 100" and the European Union "Risk Reduction" and the "Risk Reduction and Environment Protection". All of them comply with the ecological textile standard "Oeko-Tex Standard 100" and the "REACH regulation" formulated by the European Union. 

Implementing green initiatives and innovating green products. Through eliminating backward production capacity, product structure adjustment, strengthening management and technological innovation, King Deer gradually builds up green initiatives in the whole process of clean, low-consumption and high-efficiency production process. Since 2010, King Deer has carried out a series of scientific researches such as "R&D and application of cashmere fast dyeing technology", "R&D and application of cashmere acidic bleaching technology", "R&D and application of cashmere low-temperature post-finishing technology", etc, to improve the company's technological level constantly. In 2018, King Deer was named "Green Factory" by the Ministry of Industry and Information Technology, and in 2019, cashmere knitted products were named "Green Leading Products" by the China National Institute of Standardization.

King Deer has participated in the formulation of a series of standards, such as the Technical Specification for Green Design Product Evaluation of Cashmere Knitted Products and the Greenhouse Gas Emission Accounting and Reporting Requirements for Cashmere Product Manufacturing Enterprises, to improve the green production level of the company. At the same time, King Deer has strengthened the research and development of "no-sew" and "no-dye" cashmere natural series products, and provided consumers with pollution-free and environmentally-friendly ecological concepts through its products. 2017, King Deer's cashmere knitted products were awarded the "Green Design Product Evaluation Code". In 2017, King Deer's cashmere knitted products were recognized as "green design products", and the eco-design product icon was affixed in accordance with the national standard GB/T32162-2015 "eco-design product labeling", which provides green and environmentally friendly products to consumers and continuously enhances the brand value of King Deer's products. King Deer started with cashmere and has been deeply cultivating raw materials such as cotton, wool and silk, and then expanded into King Deer apparel for all seasons, and formed a brand cluster in the apparel field from children to adults, which has great potential in the future.

Give full play to the driving and leading role of green management.King Deer has brought the green concept to King Deer Madagascar and King Deer Cambodia abroad, established a green production work organization, and continuously implemented green production and processing to ensure the green ecology of the final products. Strengthen the training of personnel at home and abroad, improve the green concept of management personnel and production personnel, and give full play to the driving and leading role of green management of the company's headquarters.2020 by the China Productivity Council and other organizations awarded the "2019 Belt and Road Green Leader".

King Deer has always combined the cultivation of craftsmanship with the good quality of its employees. The company requires all employees to integrate human quality into the concept of craftsmanship, that is, "to ensure product quality with craftsmanship". We believe that quality should be carried through the whole process of production and operation, is the embodiment of the overall image of the enterprise, and the management of the enterprise is people-oriented, people are the most active, complex and unstable factors, which requires the quality of people as a guarantee of craftsmanship. With good craftsmanship, we can produce good products, and with good quality products, we can support good quality enterprise.

King Deer takes "research and development of green products in the whole life cycle" as the core, and has achieved high-quality development in the research of raw material formulations, technological innovation and product eco-design, King Deer attaches importance to the protection of intellectual property rights, with 65 registered trademarks, participation in the protection of Madrid International Trademark Registration, declaration of 245 patents, authorization of more than 170 patents, and the declaration of more than 175 patents. King Deer has declared 245 patents, authorized more than 170 patents, won one second prize of National Scientific and Technological Progress, more than 30 scientific and technological awards above the municipal level, 30 prizes for high quality and good products in the industry, design awards, and "Vijia" excellent new product awards, and has presided over and participated in the formulation and revision of more than 40 national and industrial standards. King Deer" brand has enhanced the scientific and technological content, and strengthened a solid foundation for market competition.

For this reason, "King Deer" products have become China's famous brand products, national "key support and development of famous brand export commodities", has won the "China International Famous Brand Products Fair Gold Award "Spain's Gold Medal for Quality Service and Good Quality Madrid", "The Sixth International Cashmere Conference Gold Medal for Quality Service and Good Quality", "The Most Outstanding Cashmere Product Supplier ", "The Most Influential Brand in China's Garment Field", "Top Ten Benchmark Brands in National Cashmere Industry", "High Credibility Supplier", "Gold Medal Supplier" and hundreds of other titles. The company's products have a very high market share in the mainstream high-end markets of the United States, Britain, Germany, Japan and other developed countries; the series of high-grade cashmere products of the independent brand "King Deer" have been sold in Japan, South Korea, Hong Kong and other countries and regions for hundreds of thousands of pieces, which are highly favored by the majority of consumers. In terms of world ranking, King Deer has risen from the forerunner in the internationalization of cashmere brand to the world's leading enterprise in cashmere industry. The company has implemented excellent performance management and won the "Inner Mongolia Autonomous Region Chairman's Quality Award". The company is one of the first batch of "State Key Leading Enterprises in Agricultural Industrialization"; it has "National Enterprise Technology Center" and "National Industrial Design Center", and is one of the "National High-tech Enterprises". "National High-tech Enterprise", "National Intellectual Property Advantageous Demonstration Enterprise", "National Industrial Enterprises Benchmarking Enterprise of Independent Intellectual Property Rights Utilization", "National key tracking cultivation clothing home textile independent brand".

II

Mr. Zheng Haosheng's holding was really a "charcoal in the snow" and a "life-saving gift" for King Deer, but was it "icing on the cake" for him? At that time, it was still uncertain! Mr. Zheng Haosheng at that time, the only clear taste, is the love of the national brand!

King Deer cashmere industry, began in the early 1980s, all the way to Wicker Man, chopping waves, after several ups and downs, in the restructuring, reorganization, reorganization of the shock to complete the transformation. Looking back on 36 years of growth, King Deer cashmere industry development history, can be said to be China's reform and opening up 36 years of industrial development in the western region of a vivid footnote; both the entrepreneurial history of a private enterprise, but also a reform and opening up of the independent brand of the history of the growth of the unremitting struggle; 36 years, from the introduction of overseas resources to the world's products, is a microcosm of China's reform and opening up.

In the past 36 years, King Deer has been a microcosm of China's reform and opening up, from the introduction of overseas resources to the development of products to the world. In this process, there are the hardships of groping and the ups and downs of pioneering; there is the painful reflection of "being young and unprofessional", and the open-mindedness and rationality of "recognizing the taste of sadness"; there is the foundation of honesty and integrity forged in the midst of the ups and downs of the world, and there is the gesture of not giving up and not admitting defeat, and the attitude of struggling forward with a single mind.

King Deer has successively received 8700 employees from bankrupt enterprises, accepted more than 1500 retired employees, and received debts of 155 million yuan. Entering 2000, King Deer fell into the symptoms of false prosperity, big but not strong, and acquired stagnation.

In March 2005, King Deer by the Hong Kong "Suez Asia Investment" reorganization and restructuring, by the Baotou Zhongtian Huazheng Accounting Firm assessment, the debt ratio of up to 88.4% at that time; a year later, the restructuring failed, resulting in more than 100 million yuan of direct economic losses.

In February 2006, King Deer supervised by the State-owned Assets Supervision and Administration Commission entrusted the internal management of the enterprise, assessed by Baotou Zhongtian Huazheng accounting firm, the debt ratio of 98.5%. At that time, the enterprise employees, including domestic guides on up to 5,000 people, there is no production and operation of the liquidity, and the Bank of China loan overdue can not repay the loan, there is a bad record, financing is extremely difficult.

In 2009, King Deer Cashmere Group's domestic sales situation could not be opened, the asset-liability ratio far exceeded the risk threshold, the enterprise fell into insolvency, on the verge of bankruptcy of the abyss. Baotou Municipal Party Committee and Municipal Government judged that King Deer Group's inherent business structure and institutional mechanism has been difficult to save by the state-owned advantage of the merger, so decisively decided to implement the bankruptcy and global bidding, including King Deer Group, including a number of enterprises to implement the restructuring or mergers and acquisitions. Mobilize the strength of enterprises within and outside the region through the acquisition and reorganization to make it again "live up", "live" standard is: through the transfer of state-owned shares and part of the collective shareholding, comprehensively adjust and regulate the fixed status of the enterprise staff labor relations, proper placement of employees. The basic principles are: First, in strict accordance with the state, Baotou City, on the deepening of state-owned enterprises to operate the policy provisions of the reform. The second is to comprehensively regulate the universal fixed, universal contract and collective fixed labor relations of the employees, properly resettle the employees, safeguard the legitimate rights and interests of the employees, and solve the historical problems at once (in fact, after the restructuring of King Deer's historical problems have not been solved at once, and the many remaining historical problems are still hindering the rapid development of the enterprise).

King Deer Group was on the verge of bankruptcy in May 2009, and had no choice but to restructure and reorganize for the second time, as Mr. Zheng Hao Sheng was one of the 9 shareholders of King Deer at that time, and as a member of the Communist Party, he was very concerned about the current situation of the company's operation and its future. As a member of the Communist Party, he was concerned about the business situation and the future of the company. Because King Deer in its heyday had a number of party and state leaders have inspected the enterprise, is the city of Baotou and even Inner Mongolia set up a national brand; King Deer headquarters is located in the Donghe District is an old district of Baotou, economic development and standard of living is relatively backward, most of the employees rely on King Deer this enterprise for the life of a family. If King Deer were to close down all of a sudden, the consequences would be unimaginable. Mr. Zheng Hao Sheng was very anxious in his heart and couldn't bear to do anything. With the feeling of being highly responsible for the Party, the country and the enterprise, Mr. Zheng Hao Sheng silently tried to find a way out and secretly raised funds. At that time, he thought, can not wait, and then wait down the staff will not have food, the enterprise will collapse, King Deer this brand will be destroyed .......

Dare to do what others dare not do, in order to achieve what others dare not imagine. Dare to bear the hard work that others do not want to endure, in order to brew the sweetness of the future.In October 2010, Mr. Zheng Hao Sheng with the party and the government to share the worries of the employees to solve the worries of the enterprise to solve the difficulties of the good will, to the company's controlling person and the company's chairman of the identity of the company formally took over the operation of the enterprise. At that time, when Mr. Zheng Haosheng signed the seal with Baotou SASAC, Liu Sumei, the deputy mayor in charge and director of SASAC, was so excited and grateful that he could not express his gratitude, so the two of them silently reached out their hands to Mr. Zheng Haosheng, who did not say a word, and the three hands were shaken tightly together, expressing the trust, care, understanding and gratitude of the government and SASAC to him. With this handshake, King Deer got a new life; with this handshake, the staff got food; with this handshake, the national brand was protected.

But there are also some "insightful people" said: "King Deer is a drugless, ill, blind, dying patient, Zheng Hao Sheng is the world of Hua Tuo can not save it ah!" But Mr. Zheng Haosheng does not think so, he believes that as a member of the Communist Party's roots in the people, blood in the people, strength in the people. As long as the staff for the sake of the enterprise, good from the staff of the masses to draw the wisdom and strength to overcome all kinds of difficulties and risks, which is the fundamental magic weapon of the Communist Party of China invincible!

A true master is not one who does not know how to advance or retreat, but one who dares to place bets, dares to fail, dares to retreat, dares even more to advance, and never gives in. Mr. Zheng Haosheng does not care about these people's gossip, he is honest personality charm, unique management ability to hold King Deer, in accordance with the "People's Republic of China Labor Law", "Opinions on the Standardization of State-owned Enterprises Restructuring", "on the issuance of the State-owned large and medium-sized enterprises to separate the main and auxiliary auxiliary restructuring of the resettlement of surplus staff of the labor relations of the notice", "on the implementation of the shareholding and joint-stock cooperation system of enterprises in the transformation of the fulfillment of the labor contract. Cooperation System", "Circular on Issues Concerning the Fulfillment of Labor Contracts in the Transformation of Enterprises Implementing the Shareholding System and Shareholding Cooperation System", "Measures for the Reform of the Labor, Wage and Social Insurance System of Pilot Enterprises of the Modern Enterprise System", and "Opinions on the Implementation of Re-employment Projects in Baotou City", as well as other relevant national, autonomous region and Baotou City laws and policies. We have properly resettled the employees, issued the economic compensation stipulated by the state and the government, effectively safeguarded the legitimate rights and interests of the employees, and honored all the restructuring programs to the serving employees. In order to make the staff of King Deer Group understand and love "King Deer", under the chairmanship of Mr. Zheng Haosheng, the general meeting of all the staff of the company was held several times. He solemnly stated that the new King Deer should achieve "three highs and three changes" - the flag of the Party is held high, the innovation of the enterprise is step by step high, the income of the staff is high year by year; the appearance of the factory is completely changed, the stereotypes are resolutely transformed, and the quality of the products and the style is obviously changed. To let everyone have a job, money to earn, old age. The whole venue was packed. The former King Deer employees had smiles of hope on their faces.

Mr. Zheng Hao Sheng's holding was a "blessing in disguise" and a "life-saving gift" to King Deer, but was it "icing on the cake" for him? At that time, it was still uncertain! "Take or not take"...... how much entanglement ...... Mr. Zheng Haosheng at that time, the only clear taste, is the love of the national brand! "Foreign companies use our raw materials to produce garments, but the price is sold out of raw materials more than ten times or even hundreds of times. As a Inner Mongolian, a Chinese, I am not willing." Zheng Haosheng said. This is the fundamental reason why Mr. Zheng Haosheng successfully held King Deer under the global election in Baotou. At the time of the international financial turmoil, the downturn in the international environment to the export-oriented King Deer created a problem, but also let him carry a heavy burden - King Deer this piece of national brand how to keep? To fully arrange more than 4000 employees, but also to protect the enterprise, customers, orders, employment ......

Three

The protection of national brands has become an important part of the management of the new King Deer. In the world economic environment, many old and big brands that we are familiar with have to bow to the market due to various reasons. But there are still a lot of national brands are still persisting and developing innovatively. Behind these national brands is a sense of social responsibility, have a sense of responsibility of the Communist Party members, they are worthy of our respect and pride.

Remembering the great days of the past, Mr. Zheng Haosheng was caught off guard. Mr. Zheng Haosheng was caught off guard, he just led the enterprise personnel, products, market to the right track, in the beginning of the most difficult period of the enterprise, King Deer original shareholders, some executives know very well that there is no hope for newborn enterprises, so take the opportunity to ask for the withdrawal of all the capital and stock funds. This is undoubtedly the first healing of King Deer is the bottom of the payroll, Mr. Zheng Hao Sheng's business is even worse. This is too difficult for him, a person wants to do a thing that no one else can do, it is difficult; and want to live into the living people can not live, even more difficult. As Wang Xing, the boss of Meituan, once said: not many people are extremely eager to succeed, and even fewer are willing to pay an extraordinary price. Zheng Haosheng understands that in the cruel and unforgiving business world, either he kills and eliminates, or commits suicide and rebirth. He remembers a Western proverb that says it best: "An egg broken from the outside is food; broken from the inside must be new life." Sun Tzu's "Art of War" also says: "To be put to death is to live, to be trapped in death is to survive." Therefore, Mr. Zheng Haosheng raised funds from various sources and mortgaged all his own resources as well as all the assets of his parents and siblings to King Deer. he hoped that King Deer would be reborn and reinvented as a new King Deer in a way that was not just a suicide, but also an attempt to break his wrists!

In terms of internal reorganization, through the replacement of employee status, the talent resources have been further integrated; in terms of external reorganization, Mr. Zheng Haosheng has gradually exported funds to recover the equity, which can be effectively used to solve the technical problems and project research and development problems with his management advantages; with the mentality of reforming, restructuring, and opening up, he has been facing the market inspection, and has been continuously enhancing the technological innovation ability, the quality assurance ability, and the brand operation ability.

The protection of national brands has become an important part of the new King Deer's management. Under the environment of world economy, many old and big brands that we are familiar with have to bow to the market due to various reasons. But there are still a lot of national brands are still persisting and developing innovatively. Behind these national brands is a sense of social responsibility, have a sense of responsibility of the Communist Party, they are worthy of our respect and pride!

Born in the early days of reform and opening up, "King Deer" has established the business philosophy of "quality first, global integrity". And the "good product, create a good reputation", throughout the entire process of production and business activities, is committed to customer-recognized product quality and integrity of the charm to create a brand. "King Deer cashmere" good quality, trustworthy has been widely praised by customers and consumers at home and abroad, and become more than a variety of medals of the public reputation.

Cashmere prices rose in 2013, the industry appeared to fake the real, reduce costs and increase profits, Mr. Zheng Haosheng always adhere to the high cost of raw materials operation, because the price is higher than peers, so that part of the customer loss. But the superior quality will speak, the next year not only the old customers naturally return, new customers, especially overseas orders come in droves.

Whether it is a period of profiteering on the quality of the firm, or micro-profit period of cashmere raw materials of high quality and excellent price of high-cost bearing, Mr. Zheng Haosheng's King Deer to its own quality raw materials responsible for the principle of good faith and non-deceit of the stability of the quality of the - "quality experts, honesty and integrity of the world! ", has won the respect of customers. Zheng Haosheng lamented, "how many years have passed, these customers until today still follow King Deer, dependent on each other and common development".

In fact, the market economy does not believe in sentiment, especially China's cashmere industry grew up in an export-driven context. When more domestic enterprises are running on the road of pure profit-seeking, King Deer is ahead of its time in the layout of green, science and technology and internationalization development, and has taken a down-to-earth vertically integrated global development strategy. As one of the earliest pioneers of China's cashmere resources, King Deer has also become the biggest protector and beneficiary of cashmere resources. Today in the global cashmere clothing and apparel trade map, Zheng Haosheng believes that King Deer, it is China's cashmere was "forced out" of the right to speak.

After the restructuring of the new King Deer also has a quality of thought is "to quality to ensure product quality of the artisan heritage." King Deer on the quality requirements, not only in the product, but also on the production, sales, service, goodwill and other aspects of the same quality requirements. Zheng Haosheng believes that: quality should be throughout the whole process of production and operation, all-round, is the embodiment of the overall image of the enterprise, and the main body of the enterprise is based on the fundamental people, people are the most active, the most complex, the most unstable factors, which requires the quality of human products as a guarantee of product quality. Therefore, King Deer vigorously advocate the "craftsman heritage", because with good quality of people, in order to produce good products, with good quality products, in order to support the good quality of the enterprise. Quality can reflect a person's personality, a person's dignity, King Deer is to "let the quality of writing dignity". This not only enriches the connotation of quality, but also provides useful and pioneering inspiration for King Deer to take the road of quality innovation.

Let the wind blow and the waves beat, I will set sail.

The ancients emphasized honesty, trustworthiness and righteousness. Jing Ke promised to assassinate the King of Qin for the Prince of Yan to repay his kindness. A man's word is a promise, a team of horses can never follow up, "The wind is Xiao Xiao and the water is cold, the strong man is gone and will never return".

People live a life, grass and trees, in this blue planet, how many people are eager to leave something? Some people live to earn freedom, some people live to earn wealth, some people live to earn pride, and Zheng Haosheng wants to earn credibility.

Mr. Zheng Haosheng himself said: "As a corporate enterprise, I have to take credit in the market, deputy and subordinates, take credit in the cooperation of partners, take credit in the customer, to let others believe that I am dedicated, sincere, capable; as a friend, to let them understand that I am trustworthy ...... "Yes, the years give people unlimited life, life and give how many people left in a hurry regret, and Zheng Haosheng no regrets, he is China's "integrity-based" tradition, guarding the spiritual home, so that they are invincible.

Mr. Zheng Haosheng as a party member of nearly 40 years of age, often hanging on the lips of the sentence is to serve the people wholeheartedly. In the specific to the enterprise practice activities, he put wholeheartedly for the people into service for the staff wholeheartedly, wholeheartedly for the general consumer services.

In the last few years, Mr. Zheng Haosheng has given new connotation to the credibility, that is, to read the "pro, sincerity, faith, fine, expand" five words.

"Pro" is to pay attention to the sales style of affinity, cultural taste, products in front of consumers is not sharp, but in the calm in the search for a plain, do not rely on price cuts and discounts and other market impact to win consumers, but the use of enterprises over the years to form a "good faith! "business ideas, the use of the overall advantages of the enterprise, and continue to save, wait for the momentum to be launched, that is, to keep "a little calm".

"Sincerity" means that the staff has a "customer first" consciousness. King Deer people in the marketing of the implementation of the whole service, and the establishment of a sound set of sales and service network. Nowadays, many enterprises are reluctant to publicize their service commitment to consumers, while King Deer publishes its service commitment in national influential newspapers, which aims at letting consumers better supervise King Deer's products, and make up for the shortcomings immediately.

"Faith" means to be in the same boat with the consumers and to be in the same boat with them through thick and thin; to make the products produced by the staff real and reliable, to achieve the real price, and to be fair and square.

"Precision" is that all staff to form a sense of excellence, and strive to make every product become a fine product, famous products, which puts forward a higher standard of staff technology, culture and other qualities of the requirements.

"Expansion" is to develop the market with King Deer's brand image. In fact, King Deer to develop the market process is to nurture a deer in the process of growth. After decades of careful nurturing, King Deer's deer not only flew in every large and medium-sized city in the country, but also its footprints throughout Europe and the United States, Japan, Southeast Asia and other global markets; King Deer's deer at home and abroad in different markets not only did not "not return to the soil," but also got a long growth, according to customs statistics, King Deer is the country's first brand image. According to the customs statistics, King Deer is the first cashmere enterprise that realizes the foreign trade and export foreign exchange for ten consecutive years, which also marks that King Deer has become the largest cashmere export enterprise in China.

Anyone who walks into King Deer will be amazed by the dedication of the staff, and every employee has a strong sense of responsibility and mission, and they consciously and unconsciously link their personal honor and disgrace with King Deer, which is summarized into ten words: " Integrity, Responsibility, Innovation, Development, Excellence". Why do we have such a spirit of enterprise? Mr. Zheng Hao Sheng deeply understands the profound connotation of the spirit of enterprise, and he always influences the workers through the example of physical action.

365 days a year, Mr. Zheng Haosheng does not have a rest day, how much he wants to sleep to enjoy the luxury that he himself thinks that he is very tired, very tired. Life is endless, the cause is boundless, how easy it is to talk about. This time, how can the word "tired" be said?

Most people regard money as the ultimate goal in their lives; however, I think the conclusion drawn from Zheng Haosheng is not entirely correct. Zheng Haosheng believes that: the ultimate goal of people should be to dare to challenge, enjoy life, do a career; specifically to meet their own more needs, there is a word in economics called the marginal effect of diminishing, people in the money is not much, he is likely to choose to earn more money, because earning the same amount of money to meet more of his needs. But with the increase of money, the satisfaction of money on human needs is marginal diminishing, this time to earn money may not be a person's greatest pursuit, such as Bill Gates, earn more money his happiness index is not necessarily the same proportion of growth, so he chose to do charity, because charity belongs to the return of society, so that he feels happier, more to meet his needs... ...Therefore, we can say this: under the premise of no lack of material things, accepting challenges, enjoying life, doing great deeds and giving back to the society should be Zheng Haosheng's pursuit.

The belief of coexisting with the enterprise has become a flag and a cohesive force. Compare heart to heart, who does not have a scale in his heart. Employees will not forget, the office building that lights up the window, cut through the shroud of night, you are thinking about what ...... the general of a hundred battles to rest the saddle convergence of the halberd, the hasty travelers but the dust. Even if it is a temporary rest on the sick collapse, that will be what a pleasure, what a pleasure! But can not ah, although the thin loss, although the heart is emaciated, Zheng Haosheng spirit, and into the intense and busy work.

Draped in stars and the moon has not been able to describe Mr. Zheng Haosheng's hard work, because often after dealing with business affairs home, even the moonlight is also tired to hide, night road, his entourage is his own shadow, this entrepreneurial road to walk the good hard ah!

......

Four

Cashmere wind from the end of the green ping pong, the end of the inevitable stop in the forest of international centuries-old brands? Or is it a Chinese fashion that has become a global phenomenon? Since the industrial revolution in Britain, as a global economy, China has always been a follower, the role of catching up, in the cashmere this unique resource advantage in the field, can we become a talker, leader, to win the respect of the world?

Fashion flows, the years like a song.

Little-known is that the output of cashmere of this goat populations, it is our country and a very small number of countries and regions around the unique, especially in Inner Mongolia, Tibet, Xinjiang and other places abound in high-quality cashmere, occupying the global high-quality cashmere raw materials more than 80% of the share. Cashmere, no doubt, is China's best gift to the world!

With the pursuit of quality of life for all mankind, cashmere natural clothing advantages, when enough to support China's own characteristics of the industry, their own global brand! But once upon a time, "we export raw materials, semi-finished products, dirty, tired, poor work let us do, but people make a lot of money", Premier Zhou Enlai once described the status quo of China's cashmere industry in the 1950s and 1960s. Planned economy era, due to technological backwardness, economic blockade, but also due to the lack of domestic consumption, China's cashmere aimed at transferring the surplus and shortages, foreign exchange for foreign exchange economy, and did not develop China's own cashmere industry, China's high-quality cashmere resources such as sleeping icebergs, only fell out of the corner of the sea level is the international luxury goods kingdom of the sporadic embellishments, mottled if nothing.

The road of trekking is long. And brand formation is by no means a day's work, he needs to excellent enterprise precipitation over time, the need for industry for generations of persistent exploration and firm beliefs. "Cashmere this kind of thing, is your skin in the choice of it, a high-end, comfortable, taste life necessities," Zheng Haosheng narrated, especially "the progress of science and technology, so that everything becomes possible, everything can be iterative, and clothing and apparel this must be handmade to touch the industry of a needle and a line, there is no substitute, always the sunrise. There is no substitute, always sunrise."

The wind rises and the clouds fly. When the door of reform and opening up in the eighties of the last century, open China, open global village gave cashmere people the opportunity to amaze the world, China's cashmere market was really activated: King Deer, Ordos, Zhenbei, Zhaojun, Tianshan, Hengyuanxiang ...... a number of trendsetters rise, from running around pastoral areas of cashmere dealers, to the coarse, Deep processing of cashmere workshop, to the creation of the end consumer market cashmere brand ...... According to the China Textile Industry Association industrial clusters in 2012 statistics, only Ningxia, Hebei, Zhejiang, the main domestic production areas, cashmere sweater production reached 19 million pieces that year, and in the Ordos in the CCTV prime time proclaimed that "Warm all over the world" in 1989, Wang Linxiang's research concluded that the domestic demand is only 350,000 pieces. Cashmere, how many people "Weiga sea and return to their hometown"!

Let the national brand out of the country, become an international brand is Zheng Haosheng constantly pursuing the dream. To this end, King Deer always implement the "introduction of entrepreneurship", "go out to develop" strategy, always implement the concept of green environmental protection, always implement the principle of good experience of global customers of enterprise products, continuous innovation, all-round reform to efficiently configure resources! Mr. Zheng Hao-sheng's coat of arms is a symbol of the company's vitality and life force.

Mr. Zheng Haosheng overcoat under the King Deer company actively respond to President Xi put forward the "Belt and Road" great initiative to integrate resources with a global perspective, production of energy saving, environmental protection, green, fashionable cashmere products to share with the world. Domestic layout of Baotou City, Inner Mongolia, Bayannur City, Shanghai Pudong New Area, Jiaxing City, Zhejiang Province, Inner Mongolia Xilingol League Zhengxiangbai Banner, Tibet King Deer Company, etc., and abroad there are King Deer Madagascar Company, King Deer Cambodia Company, two overseas bases, King Deer company-wide set up a total of 17 factories, 8 production bases and more than 30 marketing centers both inside and outside the country, building a comprehensive and comprehensive marketing system, with a total of more than 30 marketing centers in China and other countries, which is the most comprehensive marketing system. King Deer has 17 factories, 8 production bases and more than 30 marketing centers both at home and abroad, which builds an international integrated and innovative textile and garment enterprise group integrating R&D, design, manufacturing and marketing services. It has solved the employment of 10,000 people at home and abroad, and can annually produce 5 million pieces of cashmere sweaters, 1 million meters of woven fabrics, 1,200 tons of cashmere yarn, 600,000 cashmere scarves, and 500,000 pieces of cashmere garments.

King Deer is a pioneer of "One Belt, One Road". King Deer Madagascar has been rooted in Africa for more than 20 years, and employs more than 7,000 people overseas. Together with other textile industries, King Deer Madagascar provides 20% of employment opportunities for the Republic of Madagascar, and creates one-third of the industrial output value of the whole country, and to a certain extent, influences the country's economic development. To a certain extent, King Deer Madagascar has influenced the industrialization process of the Republic of Madagascar, promoted the economic and social development of the Republic of Madagascar, effectively reduced the number of poor people in the country, practiced international public welfare, and realized the common wealth of China and Africa; at the same time, King Deer Madagascar has also cultivated a large number of professional and technical talents in the country, and driven the accelerated growth of a large number of local textile industry army.

King Deer Madagascar, as a Chinese-funded enterprise with the largest factory in Africa and the largest number of jobs, has been widely praised as a typical representative of overseas investment and "One Belt, One Road" in many large-scale conferences held by the state and industry associations; and the large-scale documentary "Watch" was broadcasted in the prime time on the CCTV during the seventy years' celebration. During the 70th anniversary, the large documentary "Watching" was broadcasted in CCTV in prime time, especially the advanced deeds of King Deer's pioneering and courageous entrepreneurship in overseas business caused great repercussions in all walks of life. A number of our national leaders have inspected King Deer's overseas production bases, and major ministries and commissions such as the Ministry of Foreign Affairs and the Ministry of Commerce, as well as a number of delegations from various provinces and cities have inspected King Deer Madagascar.King Deer's case of running factories overseas has been successfully selected for the large-scale album "Chinese Enterprises in Africa" compiled by China Daily, and in the Sino-Africa Cooperation Forum (FOCAC) Johannesburg Summit in December 2015, the company was honored with the "China Enterprise in Africa" award. At the China-Africa Cooperation Forum Summit held in Johannesburg in December 2015, President Xi Jinping presented this album as a state guest gift to Chinese and foreign guests, and King Deer was highly praised and appreciated; King Deer has not only become a pioneer of the "Belt and Road", but also a bright business card of successful cooperation between Chinese enterprises and foreign investment. King Deer and its employees are not only deeply supported and loved by the local government and people, but the area where the company is located is also affectionately called "King Deer Civilized and Harmonious Neighborhood" by the local people. Recently, King Deer and its products have been evaluated as green factory and green design products by the Ministry of Industry and Information Technology of the People's Republic of China, and in 2018 King Deer Madagascar was honored as "Outstanding China-Africa Cooperation Project" by China-Africa Civilian Chamber of Commerce, and King Deer Cambodia was honored as "Top 10 Chinese Enterprises Entering into ASEAN" by China ASEAN Investment Council. King Deer Cambodia was honored by the China ASEAN Investment Council as one of the "Top 10 Successful Enterprises of Chinese Enterprises in ASEAN".

King Deer under the correct leadership of Mr. Zheng Haosheng, after 36 years of innovation and development and precipitation, the formation of quality control advantages, integrity to bear, to protect employment, leading to drive animal husbandry, so as to achieve foreign exchange earnings and stable tax payments, "One Belt, One Road" on the model enterprises and national brands. To this end, strengthening brand export capability has become King Deer's top priority. Through brand publicity, and then start brand export. Mr. Zheng Haosheng has always paid attention to the brand export strategy and "going out", "one belt and one road" strategy, seeking to realize the transformation from product export to industrial export, and then to brand export. 1999 and 2014, the company has two respectively In 1999 and 2014, the company possessed two "China Well-known Trademarks" with a brand value of 8 billion yuan.

Five

In order to protect the national brand, safeguard the image of Chinese enterprises abroad, practice international public welfare, and promote the economic development of the host country, King Deer, in the critical situation of Madagascar, took the overall situation into consideration, spoke of responsibility, spelled out the speed, spoke of efficiency, and went all out to overcome the difficulties, stretched out its shoulders to carry the responsibility, lifted up its arms to lift up the responsibility, and did its utmost to do its utmost at the very moment and with extraordinary strength. The Chinese enterprises have been highly praised by all circles in Malaysia. The President of Malaysia praised Chinese enterprises for their courage to enhance the traditional friendship between China and Africa, and for their outstanding contribution to the anti-epidemic work in Malaysia.

Through 36 years of stormy journey, King Deer has gone through several trials of life and death, but has always maintained a steady development. By clarifying and purifying his mind, Mr. Zheng Haosheng understands that today's achievements are due to the fact that our words and deeds are in line with the Heavenly Principle and the Great Way. The soft power of culture is the hard power of enterprise strategy. At the early stage of the establishment of the enterprise, I put "King Deer cashmere, quality experts" as the mission of the enterprise, always adhering to the "integrity, responsibility, innovation, development, excellence" spirit of enterprise, honesty and trustworthiness, conscientiousness and work, when the situation is good, do not toss, when the situation is difficult, do not toss, when the situation is difficult, do not toss, when the situation is difficult, do not toss. When the situation is good, we do not toss and turn, and when the situation is difficult, we do not lose confidence. It turns out that the law we have practiced over the years is in harmony with the thoughts of the sages.

At the beginning of the establishment of the base in Madagascar, due to cultural differences, the departure rate of local employees was quite high, and almost every year, we had to go through the cycle of recruitment, training and employment several times. Chairman Zheng Haosheng worked in King Deer Madagascar for many days every year. He talked with the local staff, recorded every time he communicated with the local staff, understood the local customs and habits, integrated with the local staff, taught the technical experience, influenced the local staff's concepts, stabilized the workforce, and upgraded the quality of the staff's skills. When others ask him what tricks he has, he always says: "As long as you communicate with honesty and responsibility, you will break the barrier of national boundaries and language and realize the link between heart and mind." King Deer not only wants to benefit foreign employees, but also to be a cultural messenger to build a bridge between the hearts and minds of the two peoples.

For example, during the general election held once every five years, Madagascar will have political unrest, demonstrations, vandalism, Chairman Zheng Haosheng, in the face of danger, the first time to communicate with the local government and the person in charge of the factory, through several sincere, heartfelt negotiation, the parade bypassed the factory, to ensure the safety of the factory. Moreover, the workers of King Deer Company in the host country voluntarily formed a factory protection team to protect the King Deer factory and the posts on which they depended for their living, and King Deer Company continued to produce normally even in the period of turmoil.

At the beginning of 2020, the sudden outbreak of the New Crown Epidemic severely impacted our economy, resulting in an unprecedented impact. Extraordinary times bring extraordinary trials, and extraordinary trials require extraordinary commitment. In the face of the fight against the new coronavirus, which is a battle without smoke and a life-and-death battlefield in which every second counts, the Party Committee of King Deer, under the leadership of Comrade Zheng Haosheng, keeps in mind the mission of the original heart, listens to the Party's orders, obeys the Party's command, follows the instructions and requirements of General Secretary Xi Jinping step by step, and implements the decision-making and deployment of the CPC Central Committee, with the confidence of a firm and sure victory, the spirit of a tough fight, and the development of the spirit of perseverance. The Party has been carrying out its responsibility with outstretched shoulders and raised its arms; it has been writing a special answer sheet on epidemic prevention and control with "loyalty of faith and passionate fervor"; it has been fulfilling the tasks entrusted by the Party with excellence and resolutely winning the battle of epidemic prevention and control, and it has been practicing the "two safeguards" in the most realistic and direct way. Maintenance", fully demonstrating the "pillar" in the critical moment "can stand" the responsibility to bear.

The new coronavirus pneumonia epidemic has touched the hearts of King Deer people. The global epidemic continues to spread, in which the United States, Spain, Italy, Germany, Turkey, India, Russia and other countries are more serious, and many of King Deer's customers are also located in these regions. Mr. Zheng Haosheng attaches great importance to and pays close attention to the development of the epidemic situation in local countries, he instructed King Deer Madagascar and King Deer Cambodia employees celebrating the Spring Festival in mainland China to make preparations on January 25th, 2020 (Chinese New Year) in the overseas companies, and run to the overseas production bases as soon as possible in advance, and at the same time, he commanded by phone that the headquarters in Baotou should seize the time to put the yarns, auxiliary materials (e.g. buttons, elastic silk, desiccant, etc.) to be sent overseas. Because he had a feeling that the situation would become worse, and the stoppage of flights and transportation would be inevitable.

King Deer employees went to work at the Madagascar plant after the Lantern Festival as originally planned. Due to the outbreak of the epidemic in the country, it is necessary to act in advance.King Deer's orders for 2020 have been basically completed 95% from October to December 2019.If the employees do not leave in time to put into production as soon as possible, the orders received will not be able to be delivered on time, and they will face the customer's double claims, and the enterprise's integrity, credibility, and popularity will be greatly reduced, resulting in a national brand's adverse impact in the global market; If the epidemic continues, what will happen to Chinese enterprises, the consequences are unimaginable. At this critical moment, Mr. Zheng Haosheng decisively decided to arrange for the first batch of employees on January 26th (the second day of the first month) and the second batch of employees on January 28th (the fourth day of the first month) to change their itineraries and go to Madagascar immediately. The third batch of employees were on standby, but on February 1 (the eighth day of the first month), the flight was suspended and they were unable to travel.

At this time, the epidemic was only spreading in China, and the distant Madagascar was a peaceful place. Mr. Zheng Haosheng contacted with many parties in Malaysia urgently and procured 250,000 valuable protective masks, which were shipped to China as soon as possible to donate to the relevant departments for the emergency prevention of the epidemic. Due to the restriction of international flights and the cumbersome export procedures of epidemic prevention materials such as masks from Madagascar, this batch of masks encountered multiple difficulties in leaving the country. Upon learning the situation, the Malagasy government instructed the Customs and other relevant departments to make special arrangements and release the shipment immediately. After overcoming many obstacles and passing through thousands of mountains, 250,000 masks finally arrived at the frontline of epidemic prevention in the motherland.

Under Mr. Zheng Haosheng's management, the Madagascar company coordinated the production and epidemic prevention and control work in the first time, and arranged, planned and deployed the epidemic prevention and control together with the safety production, so as to achieve the "three ensures."

Ensure the health of all employees of King Deer. "Rather than ten to prevent nine empty, can not fail to prevent the eventuality", the Chinese staff full supervision and deployment of the implementation of the epidemic prevention and control work, and in strengthening the staff of the epidemic investigation and disposal, strengthen personnel management, improve personal protection and other aspects of the specific requirements of the work, so as to do the epidemic of strict prevention and control, for the company's normal production and operation has laid a solid foundation.

Ensure that the initiative to eliminate panic. The new coronavirus is the common enemy of the whole world, even Chinese people abroad should work side by side with Malaysian employees to scientifically deal with the epidemic, rather than creating panic. At that time, all 50 Chinese employees abroad had flu symptoms such as fever, cough, runny nose, etc., but they did not make a sound, nor could they make a noise, and they dared not go out to ask the doctor. If the Malaysian side knows the physical condition of our personnel, it is likely to close the workshop and isolate the feverish employees, then King Deer's order of 1.3 million pieces will be lost, and the subsequent negative impact is unimaginable. ...... In order to develop the national brand, in order to survive, in order to the "One Belt, One Road" Chinese enterprises. One Road" style of Chinese enterprises, our employees silently withstood a variety of pressures from the body, foreign parties, production, etc., they encouraged each other, mutual encouragement, gritted their teeth and insisted on ...... Because of the concerted efforts of all of us, personal life and death outside, coupled with the correct, rational, objective understanding of the Epidemic, so that the staff stationed abroad to release doubts, reduce anxiety, for the production and operation of the work of firm confidence, catalyzing power.

Ensure that production does not stop. At the time of the epidemic, all the Chinese staff of King Deer Madagascar took the initiative to take up the heavy burden, and on the basis of good epidemic prevention and control, they did not slacken off in grasping every link of prevention and control and safety production to ensure that the production resumed at any time and resumed production.

In terms of optimizing the organization, we focus on key processes and actively use local and third-party resources to ensure that the production and operation is advanced in an orderly manner.

In terms of innovative working methods, we make full use of information technology platforms and tools to carry out telecommuting and resolve the contradiction of professional staff not being in place at present due to the epidemic; in the face of some processes, we do what can be done in advance to ensure that we can put into production more quickly after the epidemic is lifted. Under the condition of resumption of work and production, all the management personnel are required to wear masks, strictly do the personnel entry and exit inspection, temperature measurement and registration one by one when entering the factory, and implement the "daily report" system to strengthen the prevention and control of epidemic in King Deer Madagascar Company in all aspects; and each workshop under the company is required to set up an epidemic prevention specialist in the production site. The epidemic prevention specialists were required to set up an epidemic prevention specialist in each production site under the company, wearing the epidemic prevention red armband, and were responsible for on-site inspections of each type of work and working surface.

Just after solving the contradiction of resuming work, new problems were put in front of them: firstly, King Deer Madagascar is a labor-intensive enterprise with more than 6,000 employees, and resuming work for the sake of the employees' health will undoubtedly bring more risks; secondly, they are facing the brand loss and economic compensation brought by the failure of delivering the orders on time; and the most worrying problem is the risk of the company's employees being infected with the virus, if one of them is infected, then they will face the risk of being infected. Once one of them is infected, the factory will be completely shut down and the brand will be adversely affected in the international arena.

At this time, King Deer's party committee and labor union had already sent protective supplies and medicines to Madagascar, and the Chinese Embassy in Malaysia, medical team, and the Association of Chinese Enterprises had also given King Deer great support and help. With the backing of the powerful motherland and the head office, King Deer Madagascar is more confident to do a good job in epidemic prevention and bold work. Even though the risk is still there, they are in the same boat, full of confidence, and work together to win the battle of this new coronavirus and the labor race, and will definitely complete the production task against all odds.

Here, Mr. Zheng Haosheng asked all party members and cadres in this war without smoke to take into account the overall situation, talk about responsibility, fight speed, efficiency, go all out to overcome the difficulties, stretching out their shoulders to carry the responsibility, raise their arms to lift up the responsibility to do their very best at a very time. Stimulate the whole company and overseas companies, party organizations, party members and cadres to take responsibility, entrepreneurship, love and dare to win the surging enthusiasm.

A party member is a flag, a branch is a fortress, the bright red party flag flying high in the first line of the fight against the epidemic. In this epidemic prevention and control struggle, King Deer Madagascar's 10 Communist Party members have become the mainstay of the fight against C.P.D. King Deer Madagascar has set up 10 teams to fight against C.P.D., with each team headed by a Party member, who have stepped forward, struggled bravely, worked solidly, and put themselves in the front line of the prevention and control of the epidemic as a Communist Party member to fulfill the mission of the initial heart, They took the frontline of epidemic prevention and control as the "touchstone" and "whetstone" for communists to fulfill their original mission and embody their pioneering and exemplary role, and built the steel wall of King Deer Madagascar to fight against the epidemic with the courage of sacrificing themselves to others, rock-solid faith, the spirit of daring to die for their own lives, and the style of being strict, meticulous and practical, and wrote a touching song that touched the hearts of all the members of the company. King Deer Madagascar has composed a touching hymn of life.

It is worth mentioning that at the most critical moment of Madagascar's anti-epidemic efforts, at the proposal of Mr. Zheng Haosheng, King Deer decided to donate the renovated, transformed and greened pharmaceutical plant to the government of Malaysia (becoming the only pharmaceutical plant in the country) free of charge after a study by the Party Committee and the General Manager's Office. The President of Malaysia highly appreciated the donation behavior of King Deer Company and praised Chinese enterprises as the practitioners who are brave enough to enhance the traditional friendship between China and Africa and made outstanding contributions to the anti-epidemic work of Malaysia.King Deer Company also donated 50,000 masks for local medical institutions and more than 40 cubic meters of cooking wood for the local homeless relief sites; in December 2020, King Deer Company purchased another 11,000 masks for the local medical institutions and more than 40 cubic meters of cooking wood for the local relief sites; in December 2020, King Deer Company purchased another 11,000 masks for the local medical institutions. Deer also purchased 110,000 KN95 masks in China and sent them to Madagascar to make a small contribution to the fight against the epidemic in the country. Chinese enterprises support Madagascar's anti-epidemic efforts with practical actions, once again reflecting that China and Africa have always been a community of destiny, and endeavoring to practice the "Belt and Road" Chinese enterprises' responsibility, showing the image of China's "Belt and Road" enterprises, and setting up a great nation's demeanor; witnessing the traditional friendship between the Chinese and Malagasy people and the traditional friendship between the Chinese and Malagasy people. Witness the traditional friendship between Chinese and Malaysian people, the successful model of China-Malaysia investment and cooperation, and the deep friendship between China-Africa Chamber of Commerce and the Chinese Embassy in Malaysia, the medical team, and the Association of Chinese-funded Enterprises for the people of Africa!

vi

On the afternoon of May 13, 2020, Lin Shaochun, Deputy Secretary of the Party Committee and Secretary of the Political and Legal Committee of the Autonomous Region, and his delegation went to King Deer Company for research. After the research, he said: "King Deer has been restructured from 2010 to now 10 years, from a difficult to survive, on the verge of bankruptcy of the enterprise, through the reform of the restructuring, in the support of the local party committee and government, to become an annual output value of more than 1 billion yuan, such a change in the development of the hard-won indeed. Frankly speaking, a cashmere wool single product annual output value of more than 1 billion yuan which is not easy." He also said: "cashmere wool is not like electronic products, unlike other high technology content, knowledge equipment is very high product, a traditional product can do so a scale is not easy ...... worth congratulating!"

Over the past 36 years, King Deer has always taken the integrity of business, honesty and tax payment as a prerequisite for the survival of enterprises, based on its own long-term development; in a broad sense, King Deer's integrity mainly consists of five points: one is to the credibility of the contributors, King Deer is the AAA level demonstration unit of China's honesty and integrity construction; the second is to the creditor's credibility, King Deer is a AAA level King Deer is an AAA-class image enterprise; three is the credibility to the country, King Deer has been awarded as "advanced taxpayer" and "advanced tax unit" by the government of Inner Mongolia Autonomous Region and Baotou Municipal Government; four is the credibility to the staff of the enterprise, King Deer is one of the "National Quality, Integrity and Credibility Enterprise", and the "National Quality, Integrity and Credibility Enterprise". King Deer is the "National Excellent Model Enterprise of Quality, Integrity and Commitment"; Fifthly, King Deer is the "National Advanced Unit of Social Responsibility" for the credibility of the society. ......

From 2010 to 2020 - King Deer will pay 2.05 billion RMB in wages.

Accumulated salary payment of 2.05 billion yuan, with the average salary of employees increasing by 3.5 times; Payment of taxes for the government amounted to 1 billion yuan; The company's cashmere apparel export earnings amounted to 9 billion yuan; Accumulated interest payment for bank loans amounted to nearly 1 billion yuan; Accumulated settlement of more than 28,000 unemployed people; Payment of wages and social security payment of 7.02 million yuan for the enterprise's employees in the government's rodent extermination team; Payment of 1.48 million yuan for the inclusion of workplace injuries for nearly 100 people remaining from the pre-restructuring period The company has paid 1.48 million yuan for the inclusion of nearly 100 people involved in work accidents; paid nearly 100 million yuan for the solution of social security problems left over from the restructuring; paid about 10 million yuan for the accumulated difference in water and electricity consumption for the residents in the surrounding areas left over from the restructuring; and purchased about 20,000 tons of raw materials from farmers and herdsmen, with a purchase fund of about 7 billion yuan, which benefited 1 million people in the farming and herding households.... ...

In recent years, King Deer Company has made free donations to the society to support public welfare, culture and sports, and has actively carried out activities such as earthquake relief, desert greening, charitable donations, helping the poor and needy, "aid for the sick", "one day donation for fraternity" and other free donations; every year, King Deer Company has made free donations to the public welfare, culture and sports. Dragon Boat Festival, National Day, Mid-Autumn Festival, Spring Festival, dozens of old cadres and surviving family members to visit the condolences; especially in the morning of September 1, 2015, Mr. Zheng Hao Sheng visited the company's retired cadres who took part in the revolution during the war period, Comrade Kong Guangyu, Li Changju; the company's annual implementation of the "Autumn Festival School Aid" activities to make the company's poor families of students (a total of more than 1,000 in 10 years) rounded off the year. (10 years totaling more than 1,000) fulfilled the dream of university. Under the severe situation of difficult employment in the current society, the company recruits college students and difficult employees from higher education institutions every year to solve the difficult employment problems of college graduates and the unemployed. Because of the company's high sense of responsibility to the society, it was awarded "National Harmonious Enterprise in Labor Relations" by the All-China Federation of Trade Unions. In the implementation of the Beiliang renovation project in Donghe District, the company actively supported the relocation of King Deer's North Yard workshop, which was vacated for the district government to set up the Beiliang Renovation General Commanding Office to facilitate the Beiliang Renovation Project for the benefit of the people. At the same time, the company also actively helped resettle poor residents living in Beiliang. For this reason, King Deer was awarded "Star Unit of Public Welfare" by Inner Mongolia Autonomous Region. 2020 Spring Festival, when the whole country made concerted efforts to prevent and control the pneumonia infected by the new coronavirus, King Deer donated a total of 360,000 imported protective masks to the government and all walks of life to combat the epidemic, which is a relay of love from the children of the prairie. King Deer donated 360,000 imported protective masks to the government and all walks of life to fight against the epidemic, which is both the love relay of the children of the grassland and the corporate social responsibility.

In terms of energy saving and emission reduction, environmental resources management, King Deer has passed ISO9000 quality management system certification, ISO14000 environmental management system certification, ISO18000 occupational health and safety management system certification. At the same time, the group actively responds to the requirements of environmental protection, energy saving and emission reduction, and invests 8 million yuan to implement the "coal to gas project" and "sewage upgrading and transformation project" under the extremely difficult and tight financial situation. In May 2018, based on the social concept of "no small matter for the people", we decided to invest 3 million RMB to carry out the treatment and transformation of the liquid and gas in the dyeing plant again, which is recognized by the third-party test to be in full compliance with the national environmental protection emission standards.

Carry on the past and start the future. In order to live up to the great era of "One Belt, One Road", under the guidance of the spirit of the 19th National Congress, King Deer will take a global vision, planning and layout, relying on the raw material base in Inner Mongolia, King Deer's own talent reserves and technical precipitation and design and R & D advantages, internally, in response to the country's support for the western development strategy, with Tibet, Xinjiang and other ethnic minority areas. With Tibet, Xinjiang and other ethnic minority areas to form strategic partnerships; externally, to help the "Belt and Road", to help the third world, Asia, Africa and Latin America, economic construction, and at the same time to develop Europe, the United States, Japan and South Korea King Deer brand marketing center.

In the "14th Five-Year" period, King Deer in order to further consolidate the brand foundation, plans to build large-scale, standardized, high-quality cashmere goat breeding bases, to create a whole industrial chain of enterprise groups, and continue to contribute to the development of China's national industry. At the same time, the company will comprehensively upgrade and transform the production system and R & D system, build an industry-leading R & D center and testing and experimental center, create a European R & D center and marketing center, actively research and development of new products, constantly adjust and optimize the product structure, improve and innovate the market mechanism, and continue to promote the development strategy of "Going out", and make the "King Deer" cashmere brand more and more popular in the market. "King Deer Cashmere" national brand into a well-known international brand.