Facing the challenges and assuming the heavy responsibility, not to dishonor the mission and to act with courage

Zheng Haosheng, Secretary of the Party Committee and Chairman of the Board, Inner Mongolia King Deer Group

In China and even the world industrial map, mention cashmere, have to say Inner Mongolia.

Inner Mongolia is one of the main bases for the production of wool products in China, accounting for about 70% of the country's cashmere resources, cashmere processing accounted for about 40% of the world's output, with the Albas cashmere, Alashan white cashmere, Bayannur white cashmere (two Wolf Mountain type) three major cashmere varieties.

When the eighties of the last century, the door of reform and opening up opened, open China, open the global village to the cashmere people stunned the world's opportunities, China's cashmere market was born to a large number of trendsetters rise, from running away from the pastoral areas of cashmere dealers, to the rough, deep processing of cashmere workshops, to the creation of the end of the consumer market of the cashmere brand ......

King Deer cashmere industry, began in the early 1980s, all the way to Wicker Man, chopping waves, after several ups and downs, in the restructuring, reorganization, reorganization of the shock to complete the transformation. Looking back on 36 years of growth, King Deer cashmere industry development history, can be said to be China's reform and opening up 34 years of industrial development in the western region of a vivid footnote; both the entrepreneurial history of a private enterprise, but also a reform and opening up of the independent brand of the history of the growth of the unremitting struggle; 36 years, from the introduction of overseas resources to the world's products, is a microcosm of China's reform and opening up.

In the past 36 years, King Deer has been a miniature of China's reform and opening up, from introducing overseas resources to developing its products to the world. In this process, there are the hardships of groping and the ups and downs of pioneering; there is the painful reflection of "being young and unprofessional" and the open-mindedness and rationality of "recognizing the taste of sadness"; there is the foundation of honesty and integrity forged in the midst of floundering and the gesture of striving forward without giving up, admitting defeat and being determined to move forward.

King Deer continues to reform, restructuring, innovation and forward development, to become one of the world's largest cashmere deep-processing enterprises, has been 10 consecutive years of export foreign exchange of the country's first; King Deer and cashmere's destiny, for a long time.

King Deer cashmere since its creation, first through the "introduction" and "go out" development mode; later on, "not forgetting the original intention, open up the market and go out; bearing in mind the mission, one belt and one road exhibition of grandeur! With the new idea of "not forgetting the original intention to develop the market and go out; keeping the mission in mind, taking the Belt and Road to develop a grand vision", we have formed 8 production bases (17 factories) in Baotou, Linhe, Shangdu, Baiqi, Shanghai, Tongxiang, Madagascar in Africa and Cambodia in Southeast Asia, and constructed a textile and garment enterprise specialized in producing cashmere series products with the collection of raw materials, research and development, design, production, and sales in an integrated manner. "King Deer Cashmere is one of the first national "Enterprise Technology Center" and "Industrial Design Center" in cashmere industry, It is the first national "Enterprise Technology Center", national "Industrial Design Center", national "Key Leading Enterprise of Agricultural Industrialization", national "High and New Technology Enterprise", and the first batch of "Green Factory" and "Green Designed Product" evaluated by the Ministry of Industry and Information Technology of the People's Republic of China. It is also one of the first batch of "green factories" and "green design products" assessed by the Ministry of Industry and Information Technology of China. At present, it has more than 10,000 employees at home and abroad. ......

China's cashmere market in entering the "not years", after decades of rapid development, is now facing a serious overcapacity, shrinking market demand, high prices of raw materials, product homogenization and serious competition and many other issues, the industry is in a loss-making state, and the losses are getting worse and worse, at present 80% of the cashmere enterprises close to bankruptcy or have gone out of business, the cashmere industry has entered a long "winter" and micro-profit era. Has closed down, cashmere industry has entered a long "winter" and micro-profit era.

In my opinion, in the macro-environment is not good, we have to do optimistic pessimist, although on the surface of everything pessimistic, but never lose confidence in the future. We need to look up and out, look at the world from a different perspective, and look for opportunities from a global perspective.

Finding "certainty" in "uncertainty" is "opportunity". From a micro point of view, the enterprise and the macro situation does not have an absolute sufficient relationship. When the environment is good, there are poor enterprises, when the environment is bad, there are also good enterprises. "Uncertainty" of the future means the beginning of another round of "shuffle", the birth of new rules of the game - out of the game, the powder on the scene, and survive. In the face of "uncertainty", we have to "change" to cope with the changes, the enterprise does not keep pace with the times is equal to "waiting for death", blindly change is equal to "looking for death! "Therefore, we have to see the essence, plan and move, in the "uncertainty" in the first to find "sure", is "opportunity".

In recent years, King Deer continues to practice the "One Belt, One Road" development idea, and strive to "King Deer" cashmere as a national brand into a well-known international brand. King Deer has achieved an annual sales revenue of over 1.5 billion yuan, export earnings of 100 million U.S. dollars, and solved the employment of 10,000 people at home and abroad (the cumulative number of jobs solved has reached 100,000 people).King Deer has been rooted in Africa for 24 years, and together with other textile enterprises, has provided 20% of the jobs for the country of Madagascar, and created one-third of the industrial output value of the whole country, which accelerated the process of Madagascar's industrialization, and promoted the economic and social development of Madagascar. This has accelerated Madagascar's industrialization and contributed to its economic and social development.

3In the past 6 years, King Deer has gone through several trials of life and death, but has always maintained steady development. Through the clarification and purification of the mind, I have come to understand that today's achievements are due to the fact that our words and deeds are in line with the Heavenly Principle and the Great Way. The soft power of culture is the hard power of corporate strategy. At the early stage of the establishment of the enterprise, I put "King Deer cashmere, quality experts" as the mission of the enterprise, always adhering to the "integrity, responsibility, innovation, development, excellence" spirit of enterprise, honest and trustworthy to do, conscientious to do things, when the situation is good, do not toss, when the situation is difficult, do not toss, when the situation is difficult, do not toss. When the situation is good, we do not toss and turn, and when the situation is difficult, we do not lose confidence. It turns out that the law we have practiced over the years is the same as the sage thought.

I have been practicing for many years, "integrity, responsibility, innovation, development, excellence" quality, has been sublimated into our entrepreneurial spirit, is becoming a 10,000 employees are determined to fight the source of energy. The spirit of "integrity, responsibility, innovation, development and excellence" has become King Deer's hard power, which is recognized by more and more partners, and King Deer's enterprise spirit is the new vitality of my team and me, which makes us break through the bottleneck once again and find a more ambitious goal. We actively respond to the "Belt and Road" initiative put forward by President Xi, strengthen the cashmere industry, do a good job of manufacturing in China, and contribute more Chinese power to build a community of human destiny.

As entrepreneurs, we must resonate with the country, resonate with the national strategy, in order to find the right direction in realizing the Chinese dream of the great rejuvenation of the Chinese nation. Resonating with the great motherland - is the greatest Tao today!

It can be said that "One Belt, One Road" is a great strategy for national development and a great practice of building a community of human destiny, which is a great stage and historical opportunity given to us by the times. The great power of Chinese culture makes us confident that we will carry out industrial and market layout along the "One Belt, One Road" and go firmly to the world stage.

As early as 1997, when China did not join the WTO, King Deer established its first overseas production base in Madagascar, Africa, to solve the quota problem. In the face of the global economic situation, King Deer has carried out a global industrial layout, and established the second overseas production base in Cambodia, Southeast Asia in 2009.

In Madagascar, Africa, King Deer has established five factories, namely, flat knitting factory (equipped with 1,600 sets of hand crank flat knitting machines); computerized factory (equipped with 250 sets of automatic computerized flat knitting machines); overlocking factory (equipped with 1,000 sets of sewing machines); finishing factory and packaging factory. The Madagascar production base has more than 7,000 employees and an annual production capacity of 3.5 million pieces of knitted products. a new factory was purchased in 2017, and based on the existing site, it is planned to configure another 350 computerized flat knitting machines, with an annual production capacity of 5 million pieces, forming the King Deer Madagascar Industrial Park. The park has successfully occupied the mainstream high-end markets in the United States, Britain, France, Italy and Northern Europe with the advantages of sufficient labor force and low production cost. Madagascar's president, prime minister and other major leaders have inspected King Deer Madagascar production base for many times and highly appreciated the outstanding contributions made by the company to the local community. China's national leaders have successively inspected and guided the King Deer Madagascar production base and gave it a high evaluation, and it has been awarded the "China-Africa Cooperation" development strategy success by China's Ministry of Foreign Affairs and Ministry of Commerce. King Deer has been recognized by the Ministry of Foreign Affairs and the Ministry of Commerce of China as a successful model of the "China-Africa Cooperation" development strategy and a successful enterprise in China's "One Belt, One Road".

King Deer established a knitting production base in Cambodia, Southeast Asia, equipped with 150 sets of automatic computerized flat knitting machines and 100 sets of hand knitting machines, with more than 700 employees and an annual production capacity of 700,000 pieces of knitting products; it occupies the markets of Japan, South Korea, Hong Kong, and Taiwan with the advantages of low labor cost, etc. King Deer's Cambodian production base has been awarded as one of the "Top Ten Successful Enterprises of Chinese Enterprises Entering into the ASEAN" by China ASEAN Investment Council. Top Ten Successful Enterprises of Chinese Enterprises into ASEAN".

Our products have been sold to more than 60 countries and regions in the world, and we have a sales operation center in Italy. No matter in King Deer Madagascar or King Deer Cambodia, no matter in the production line of the Malagasy workers, or in the customer negotiation table of the representatives of Europe and the United States, the common pursuit makes them strive for the common goal, and the common conviction makes them, regardless of the color of the skin and nationality, become the King Deer people who follow the road.

At the beginning of the establishment of Madagascar base, due to cultural differences, the departure rate of local employees is quite high, almost every year, we have to go through the cycle of recruiting, training, employment several times, a King Deer employees from China to Malaysia, every time to communicate with the local staff of the insights recorded one by one, to understand the local customs and habits, integration into the local workforce, to teach the technical experience, to influence the concept of the local staff, to stabilize the workforce, to improve the staff, to stabilize the workforce, to improve the workforce, to stabilize the workforce, to enhance the workforce. Stabilized the staff team and improved their skills. When people ask him what tricks he has, he always says: "As long as you communicate with honesty and responsibility, you will break the barrier of national boundaries and language and realize the link between heart and mind." King Deer not only wants to benefit the foreign employees, but also wants to be the messenger of culture and build the bridge of heart to heart communication between the two peoples.

To invest and run factories in Africa, talent training is the key. To grasp the talent training, accelerate the cultivation of a team of high-quality personnel who understand investment, technology, business management, marketing and sales, and understand the local language. king Deer company in Madagascar to build a factory at the beginning of the plant, the factory's local staff, the highest level of education is the level of junior high school education, and many people are only elementary school graduation level. The poverty of life and the backwardness of labor quality led to low employment rate and low productivity in Madagascar. Newly recruited workers have no concept of textile technology, which means they have to be trained from scratch. Under the guidance of King Deer's Chinese staff, today, most of King Deer's local employees have significantly improved their education level, and some can even communicate simply in Chinese.

China's King Deer has been established in the Republic of Madagascar for 24 years, and King Deer and its employees have been well received and loved by the local government and people. It can be said that this factory has witnessed the traditional friendship between the Chinese and Malagasy people and the successful model of Sino-Malagasy investment and cooperation; it is this factory that connects the People's Republic of China and the Republic of Madagascar tightly.

The people of the Republic of Madagascar are a hard-working, kind, simple and great nation. Over the past 24 years, our investment in the country has been implemented on the basis of the principle of equality and mutual benefit, and there has never been any labor disputes or investment conflicts, and the Chinese personnel have complied with the laws and regulations of the country, respected the social system of the country, and complied with the customs and folklore of the country, and have steadily provided more than 6,000 employment opportunities for the country every year, and have trained different kinds of senior management and technical personnel, which can be said to be a good example of China-Magasy investment cooperation. It also provides more than 6,000 employment opportunities for Malaysia every year and trains different kinds of senior management and technical talents, which can be said to have cultivated one batch of textile industry army after another for Malaysia.

At the early stage of building the Cambodia base, it was very difficult to recruit workers, and customers had to go through factory inspection before placing formal orders, and production could be carried out only after passing the audit, but there must be production records, which were not possible before the customers had the factory inspection. In order to solve this problem, we get in touch with the local brother enterprise, undertook a part of the order trial production, on the one hand, good production records, on the one hand, trained the workers, customer service difficulties, and ultimately through the customer's formal factory inspection, to obtain the customer recognition, issued a formal order, the Cambodian company into the customer's official supplier ranks, with excellent quality and positive service, by the majority of customers praise.

There is a bright heart, everywhere is the blue sea. The Maritime Silk Road has become an important node area for the construction of "One Belt, One Road", and the promotion of production capacity cooperation between the two sides is the main line of economic and trade cooperation in the future, which is also the best historical opportunity for domestic enterprises to export their advantageous production capacity, and let themselves "go out" to the international market. This is also the best historical opportunity for domestic enterprises to export their advantageous production capacity to go out to the international market. "In addition to branding and technology, more integration with the local community is needed, such as helping local people to do all kinds of public welfare, providing free medical assistance to the families of employees, and providing free employment skills training for local unemployed people; at the same time, strictly abiding by local laws and regulations, respecting local customs and habits, and promoting the local economy. At the same time, we strictly abide by local laws and regulations, respect local customs and habits, promote local economic construction and development, promote local social stability, protect the rights and interests of employees, and build a harmonious society.

When people's hearts are connected, the world is connected. As industries move forward and markets move forward, the heart must be the first to move forward. Enterprise globalization is to go out of the country, do what others can't see, do what others don't want to do, so as to benefit the world. Only with a heart to benefit the people, and sincerely to benefit the local people, this is the real "Belt and Road" on the entrepreneurial spirit.

As an entrepreneur who has been running a business for more than 30 years, I have weathered storms and witnessed the rise and fall of countless enterprises. Today, I would like to share with you a few words from my heart: running a business is actually the same as being a human being, you will encounter all kinds of temptations, and also encounter all kinds of crises, but the most crucial thing is to keep your heart. In the face of the world's unprecedented changes, no matter how the situation changes, no matter how difficult the situation, we can not doubt, can not be afraid, and can not retreat. As long as we are firm in our cultural self-confidence, with the great power given to us by Chinese culture, for the benefit of others, for the benefit of the people, for the benefit of society, we will certainly be able to walk steadily and move forward to greatness.

At this moment, my heart is full of certainty and confidence. I will continue to lead King Deer's 10,000 employees to continue to draw nutrients from Chinese culture, act according to the Way, use it wisely, continue to practice the spirit of enterprise of "integrity, responsibility, innovation, development and excellence", face the challenges of the heavy responsibility, and not to be ashamed of the mission of courage; along the "Belt and Road", we will continue to work for the future of the company and to be a good corporate citizen. Along the "Belt and Road", we will make steady progress towards greatness!

2021年10月