Textile in this decade-Enterprise | King Deer: Playing the transformation "three cards" well

Over the past 10 years, King Deer company actively implement the globalization of industrial layout, from the product to the industry out to sea, brand out to sea to form a strong impetus for the development of the industry chain foundation, and actively explore diversified development mode, lit the King Deer cashmere industry, the road of high-quality development.

(hereinafter referred to as "King Deer Company") formerly known as Baotou Deer Park cashmere sweater factory, founded in the last century in 1985, 2010 restructuring for private enterprises. Through the reform of restructuring and innovation and transformation of the "two-wheel drive", King Deer company in baotou city has dyeing, spinning, computerized knitting, garment, weaving and so on 6 factories, in madagascar, cambodia, two overseas bases have 11 factories, can be an annual output of 4 million pieces of cashmere sweater.

King Deer company chairman Zheng Haosheng told the China Textile News reporter, King Deer into the golden period of high-quality development, the key is to play a good green development, technological innovation, overseas factories, "three cards", on the road of large-scale, large-scale, intensive development. 

Make great efforts to promote green development

Into the King Deer company headquarters in Baotou computer factory, automatic computerized flat knitting machine process disk supervisor Li Zhiqiang is inspecting the production line loom operation. Inside the factory, the beeping sound of the machine is endless. In the cashmere knitted products green processing demonstration line, a yarn in, a dress out, fully automated production and manufacturing, only less than an hour.

In the past, from a yarn to processed into a piece of clothing, the need for multi-channel cumbersome process, "a needle and a line closely sewn" behind, need to consume a lot of energy and manpower. Today, the new technology will be a process to become more relaxed, but also make the production process more low-carbon environmental protection.

 "King Deer company Baotou headquarters computer factory 250 sets of automatic computerized flat knitting machine, King Deer Madagascar company 300 sets of flat knitting machine, King Deer Cambodia company 200 sets of flat knitting machine can be matched with complex craft style, as long as the programmed preparation program, can automatically knit piece of clothing." Li explains, "The fully automatic computerized flat knitting machine has shortened the production cycle and reduced energy consumption by about one-third."

"King Deer cashmere can be recognized by the market, the enterprise can go to today, relying on the solid quality, steady and steady seeking innovation." Zheng Haosheng said, cashmere is white, but the King Deer company to "research and development of the whole life cycle of green products" as the core, in the "green" up and down a lot of effort.

Relying on resource advantages, create green gene. "Cashmere resources are green and non-polluting, dye additives are ecological and environmentally friendly, and the production process system can be controlled. King Deer give full play to the resource and location advantages, increase ecological construction efforts, carry out key product life cycle evaluation, create green gene for the production and processing of cashmere products." Zheng Haosheng introduction, King Deer company's cashmere knitted products raw materials over the years adhere to the Alxa League as the main producing areas, cashmere fineness of about 15 microns, length of about 36 millimeters, the quality of the top. In the knitted product processing, the use of dyes and additives all in line with international ecological textile standards.

Tian Guocheng, the supervisor in charge of raw materials of King Deer Company, introduced: "King Deer Company actively participates in the international certification, passes a number of international certifications, and passes the GB/T29490 Intellectual Property Rights through the standard certification. It is the initiator and main member of Sustainable Fiber Alliance (SFA) and Quality Cashmere Standard (GCS) organization.

Implement green initiatives and innovate green products. "Over the past 10 years, the company has gradually built green initiatives in the whole process of clean, low-consumption and high-efficiency production processes by eliminating backward production capacity, product restructuring, strengthening management and technological innovation." Zheng Haosheng said that since 2012, the company has carried out a series of technological research and development, such as "R&D and application of cashmere fast dyeing technology", "R&D and application of cashmere acid bleaching technology", "R&D and application of cashmere products low-temperature finishing technology" and so on. In 2018, the company was awarded as "Green Factory" by the Ministry of Industry and Information Technology, and in 2019, cashmere knitted products were awarded as "Green Leading Products" by China National Institute of Standardization. In 2019, cashmere knitted products were honored as "Green Leading Products" by the China National Institute of Standardization.

Participate in the formulation of standards and promote eco-design products. King Deer participated in the formulation of a series of standards such as "Green Design Product Evaluation Technical Specification for Cashmere Knitted Products" and "Greenhouse Gas Emission Accounting and Reporting Requirements for Cashmere Product Manufacturing Enterprises", which improved the level of green production of the enterprise. At the same time, the company strengthens the research and development of "no-sewing" and "no-dyeing" cashmere natural series products, and provides the ecological concept of non-pollution and environmental protection to the consumers through the products. 2017, the company's cashmere knitted products were awarded the "Green Design Product". In 2017, the company's cashmere knitted products were recognized as "green design products", and the eco-design product icon was affixed in accordance with the national standard GB/T32162-2015 "Eco-design product labeling", which provides green and environmentally friendly products to consumers, and continuously enhances the brand value of King Deer's products.

In Madagascar and Cambodia factories, King Deer has set up green production working organizations, and continuously implemented green production and processing to ensure that the final products are green and ecological. The company also strengthens the training of personnel at home and abroad, improves the green concept of management personnel and production personnel, and gives full play to the driving and leading role of the green management of the company headquarters. 2020, King Deer was awarded "2019 Belt and Road Green Leader" by the China Association of Productivity Promotion Centers and other organizations.

Nowadays, King Deer has developed into a large textile and garment enterprise specializing in the production of cashmere series products, with 17 factories and 8 production bases around the world, and its products are exported to the United States, the European Union, Japan, South Korea and other countries and regions.  

Technological innovation forges competitive advantage

Zheng Haosheng always believes that in the road of enterprise development, technological innovation is indispensable. King Deer company to professional, dedicated, dedicated, focused on doing "a cashmere clothing" as the goal, with technological innovation and quality of service to build the brand, plowing cashmere industry.

"King Deer's biggest advantage is technological innovation." Zheng Haosheng said, King Deer always adhere to the "technology King Deer, fashion King Deer, green King Deer" business strategy, digitalization, information technology, intelligent into the enterprise development planning, and actively invested in automation equipment of more than 50 million yuan, through the "science and technology empowerment", build the "point, line, surface". "Point, line, surface" automation development layout, the establishment of a unified and standardized "business connection" data platform, the realization of "industrial union" data sharing, speed up the integration of internal and external resources, improve Standardized management system, for the long-term development of the enterprise to accumulate internal driving force.

Nowadays, the automated knitting equipment in the workshop is neatly arranged, and the use of various types of automated equipment has increased the production efficiency by nearly 30%. Artificial intelligence a map, data center a standard, IOT platform a network, the new technology allows the entire enterprise to optimize the workflow, enhance corporate efficiency.

As a national functional cashmere product development base, high-tech enterprises, King Deer has always regarded product research and development as the core of the innovation strategy, through strengthening the exchange and discussion with the China Livestock Products Information Center, the founding of the theme of the design competition, etc., the development of green and environmentally friendly new fabrics and ready-to-wear products to adapt to the new needs of consumers, and to systematically enhance their competitive advantages.

 "With 'research and development of full life cycle green products' as the core, we have made a lot of breakthroughs in the research of raw material formulas, technological innovation of processes and product eco-design. The company attaches importance to the protection of intellectual property rights, 65 registered trademarks, has developed more than 100 environmentally friendly cashmere products, 296 authorized patents, won the second prize of the National Science and Technology Progress Award, more than 30 municipal science and technology awards, the industry's high-quality goods award, design awards, 'Vailjia' excellent new product awards for 30, presided over and participated in the development of The company has presided over and participated in the formulation and revision of national and industrial standards for more than 40 items, which has strongly enhanced the scientific and technological content of the brand of 'King Deer' and laid a solid foundation for the market competition." King Deer company in charge of the technology center of the deputy general manager Nie Wenshan told reporters.

Zheng Haosheng said: "King Deer is the cashmere industry 'national enterprise technology center', is the national ministry of industry and information technology of the first batch of named 'industrial design center', 'cashmere worsted high-count yarn technology development and application' has won the national science and technology progress The second prize, the project developed cashmere and mulberry silk blended worsted high count yarn series yarn, cashmere content can be from 10%-90%, yarn count 100/2-200/2Nm, the product has light fashion, underwear, shirts, scarves and other categories. King Deer has also successively developed pure cashmere and cashmere blended extra-high count worsted yarn and its products, and the highest count of the current products can be achieved as pure cashmere 200/1 and 300/2Nm yarn, which improves the scientific and technological content and added value of cashmere products." 

In the King Deer company information center, several controllers flashing instructions light, dozens of software engineers are concentrating on programming. King Deer company in charge of the information center of the deputy general manager Meng Zhihua told reporters: "King Deer information technology has built a more complete ERP system, almost covering all the departments of the company. the establishment of the ERP system, for our tracking and tracing of customer orders to provide a convenient. From the point of view of finished product production, for any one product, we can trace back to what orders were placed for these products, whether these orders were placed for domestic production or foreign production, as well as the detailed data of the orders, production planning, production progress, as well as shipment and transportation, and more carefully trace back to the number of procedures for the production of each piece of clothing, and which workers produced each procedure, and which workers performed quality inspection. and which workers carry out the quality inspection of each process. From the raw material point of view, we can trace back to each order of the weaving process using which batch number of yarn, each batch of yarn using which color velvet, each batch of color velvet using which raw materials, according to the raw material batch number, can be further traced back to its origin in which flag county, sumu, gacha, farmers and herdsmen, pastures and goats farming, production, and the length of these cashmere and the fineness of the cashmere. "

Science and technology innovation for King Deer company toward high-quality development provides technical support. With technological innovation as an important basis, King Deer's advantage in the global market competition is more obvious.

Overseas plant firmly "going out"

King Deer Company actively integrated into the "Belt and Road" construction, accelerate the pace of "going out", and achieved fruitful results.

"China and African countries language barrier, different cultures, 'King Deer' overseas factories must do a good job of corporate culture integration and interoperability." Zheng Haosheng recalled that at the beginning of the establishment of the factory, due to cultural differences, the local staff turnover rate is quite high, almost every year to recruit, training, employment, and so the cycle repeated many times. A king of deer from the domestic stationed in Madagascar staff told him, he put every time with the local staff to communicate with the insights recorded one by one, through such a reserve of details to understand the local customs and habits, deepen the exchange with the local staff, not only to teach technology to them, but also to the king of deer's corporate culture gradually passed on to them.

King Deer Madagascar Cashmere Ltd. is in the middle of production in its computerized workshop night and day.

"Now, the number of technical production, quality, business and financial management staff dispatched by the head office has been reduced from more than 150 in the early days to 50 now. The education level of most of the local staff has also improved significantly, and some of them can even communicate simply in Chinese, and some of them have already joined the company's technical and management team. Through the moderate localization of management personnel, King Deer Madagascar has established harmonious labor relations and public relations."

"King Deer provides nearly 10,000 jobs in Madagascar each year, and together with the rest of the textile industry, generates one-third of Madagascar's industrial output and contributes to the development of the local economy.

King Deer Madagascar Cashmere Ltd.'s hand-cranked flat knitting workshop is a busy place.

Zheng Haosheng told a story: in the early summer of 2019, when Zheng Haosheng went to Madagascar on a business trip, many local employees pulled him to take a picture. Although they did not speak the same language, they could see their love for the company from their smiles. The staff translated the words of an African employee: he was very proud to work in King Deer, the company allows his family to have food, clothing, children have school, people around him are envious of him, he hoped that "King Deer" orders more, the factory continues to operate.

When the pneumonia epidemic was severe overseas, 95% of King Deer's local employees signed a request to work voluntarily while protecting themselves. "Our overseas company's local employees and the company is the same breath and share the same fate of the brothers, but also comrades in arms. 2020 January year to 2022 September, King Deer Madagascar company more than 7000 employees did not occur a case of infection." Zheng Haosheng said.

Zheng Haosheng said, with the construction of "One Belt, One Road" in Africa continue to go deep and practical, China-Africa economic and trade cooperation will continue to deepen. This is also the domestic enterprises will have the advantage of production capacity to export, speed up the pace of "going out", steady to the international market opportunity. "Of course, 'going out' also need to master certain skills, in addition to the brand and technology, need to do more homework, and the local economic and social and terroir and culture highly integrated." Zheng Haosheng said.