King Deer brand value of 7.032 billion yuan-awarded "2021 Inner Mongolia Top 100 Brands".

On December 29th, in order to implement the regional party committee and government's deployment of brand development work, adhere to Xi Jinping's new era of socialism with Chinese characteristics as a guide, in-depth implementation of the brand development strategy, brand development policy trend analysis, brand building system structure, brand value enhancement, brand culture dissemination, brand economic development, brand results sharing as the goal, to build the autonomous region's brand building. Communication platform, sharing feast, display stage, dissemination window, with innovative, comprehensive, accurate and pragmatic concepts, to create a domestic influential brand event, give full play to the role of brand enterprises and brand leaders as role models, and constantly enhance the "Meng" trademark brand and enterprise brand, product brand competitiveness and reputation, brand advantage into development momentum, and promote the autonomous region's brand development strategy. Transformation of brand advantages into development momentum, and promote the high-quality development of the autonomous region's economy, by the autonomous region of the Development and Reform Commission, Agriculture and Animal Husbandry Department, the Market Supervision and Administration Bureau and other units under the guidance of the Inner Mongolia Brand Building Promotion Association hosted by the "polymerization of the new potential for authentication, empowering the brand's new development," as the theme of the Eighth Inner Mongolia Brand Conference and the "Meng" word brand influence forum. "The word mark brand influence forum was held in Hohhot City, China.

Regional people's Congress of the ninth and tenth session of the Standing Committee of the deputy director of the Inner Mongolia Brand Building Promotion Association Honorary President Chen Ruiqing, autonomous region of agriculture and animal husbandry department deputy director Zhao Yonghua, autonomous region of the Federation of Industry and Commerce vice chairman Jiang Aijun, autonomous region of the Party Committee Propaganda Department of the former vice minister, inspector, Inner Mongolia Economics Association, Zhang Taiping, autonomous region of the Federation of Industry and Commerce of the former executive vice president, inspector Hao Zhinong, autonomous region of the Party Committee of the "practice" of the magazine's former editor-in-chief, Xu Gang, the Jiang Yuezhong, former deputy secretary-general of the regional people's Congress Standing Committee and other relevant departments of the autonomous region and the Inner Mongolia Brand Building Promotion Association Advisory Expert Committee leaders and experts, brand enterprise representatives nearly 150 people on site to participate in the General Assembly and the Forum, the General Assembly for the live broadcast of the network media, the number of clicks of more than 1.25 million people.

Released the "2021 Inner Mongolia Brand Value Evaluation Information Data" and the "2021 Inner Mongolia Top 100 Brand Value Evaluation Analysis Report" at the opening ceremony of the conference; and presented plaques and certificates to the representatives of the 2021 Inner Mongolia Top 100 (Outstanding) Brand Enterprises. The company also presented plaques and certificates to the representatives of the top 100 (excellent) brand enterprises in Inner Mongolia in 2021. King Deer" with a brand value of 7.032 billion yuan won the "2021 Inner Mongolia Top 100 Brands", ranked 18th in the total list, at the same time, King Deer cashmere was also named the "2021 Inner Mongolia Brand Building Benchmark". At the same time, King Deer Cashmere was also honored as "2021 Inner Mongolia Brand Building Benchmark Enterprise"; Chairman of the Board, Mr. Zheng Haosheng, was honored with the title of "2021 Inner Mongolia Brand Character - Entrepreneurial Leader of Brand Building in Inner Mongolia".

Inner Mongolia King Deer Cashmere Co., Ltd. was founded in 1985 and is headquartered in Bayantala Street, Donghe District, Baotou City, Inner Mongolia Autonomous Region. Based on cashmere as raw material, the company produces hundreds of varieties of series products in three categories of knitting, weaving and clothing, with an annual production capacity of 4 million pieces of cashmere sweaters and 1 million meters of woven fabrics. 70% of the products are exported to the United States, Europe, Japan and South Korea and other international mainstream markets. There are more than 10,000 employees at home and abroad. It has a trading headquarter in China, 23 branches and more than 800 terminal stores.King Deer's products cover men's and women's clothing in all seasons and are sold in all large and medium-sized cities across the country.

After more than 30 years of development, King Deer has become one of the first batch of national key leading enterprises in agricultural industrialization, with an annual average of about 2,000 tons of raw materials purchased from farmers and herdsmen, and a purchase capital of about 500 million RMB, benefiting hundreds of thousands of farmers and herdsmen; it is a national enterprise technology center in cashmere industry, and the company has been awarded with the President's Quality Prize of Inner Mongolia Autonomous Region, and has been awarded with one of the first batch of national industry industrial design centers by State Ministry of Industry and Information Technology. Design Center, practicing mass entrepreneurship, innovation, the company has authorized more than 170 patents, the second prize of the National Science and Technology Progress Award, more than 30 municipal-level science and technology awards, 26 high-quality goods industry awards, hosted and participated in the production and revision of national and industry group standards more than 30, is the national key to support and develop the famous brand export commodities, national high-tech enterprises, the national minority licensed products designated production enterprises; is the first batch of ISO9001 certification, the first batch of national quality management system, the company has passed the ISO9001 certification. It is a famous-brand export commodity, national high-tech enterprise, designated manufacturer of national minority licensed products; it is the first batch of enterprises that have passed ISO9001 quality, ISO14001 environmental protection and 1SO18000 occupational health and safety management system certification, and it has been awarded the honorary title of the Sixth International Cashmere Conference for its high quality service and excellent quality, and the Top Ten Benchmarking Brands of the National Cashmere Industry, and other honors and awards. In the 2015 Annual Overseas Supplier Conference organized by Ito-Yokado, a large-scale Japanese general retailer, King Deer was awarded as a highly reputable supplier for its high-quality products, and it was the only Chinese supplier to be awarded with this honor; in March 2017, King Deer was awarded the title of Gold Supplier in the biannual C&A Supplier Conference. After 30 years of "introducing business" and "going out to develop", the company has formed 3 production bases in Baotou, China (including dyeing, spinning, garment making, computerized knitting and weaving factories), Madagascar Knitting Factory in Africa and Cambodia Knitting Factory in Southeast Asia. The company has formed three production bases. The company's garment export volume, the scale of overseas factories, the number of people employed at home and abroad, and the average annual tax payment are among the best in the industry.

After the restructuring of King Deer, "integrity, responsibility, innovation, revitalization, transcendence" as the essence of the company's corporate culture and core values; "King Deer cashmere - quality experts, integrity King Deer's mission is to lead fashion, beautify life, green sentiment, and warm the world; King Deer's vision is to become the world's first-class cashmere apparel brand. King Deer's vision is: to become a world-class cashmere clothing brand and a leading enterprise. In recent years, the company has won the honorary titles of National May 1st Labor Award, National Harmonious Enterprise in Labor Relations, Hao Jianxiu Group, National Advanced Textile Team, and National May 1st Women's Pioneer Post.

The company earnestly implements the guidelines and policies of the central government, autonomous region and Baotou city, and the "Three Strict Principles" learning and "Mass Line Education and Practice Activity of the Party" have reached the expected goal. 2015 is the year of acceptance of the planning of "Sixth Five-Year Plan" of universal law, and successfully passed the assessment and acceptance of "Sixth Five-Year Plan" of Baotou city. The year 2015 is the year of acceptance of "Sixth Five-Year Plan", and we successfully passed the assessment and acceptance of "Sixth Five-Year Plan" of Baotou City; we were awarded as "Advanced Unit of Popularization of Law" by Autonomous Region and Baotou City, and "Model Enterprise of Legal System of Baotou City". Enterprise". Over the years, the company also actively fulfill their social responsibilities, in the process of mergers and acquisitions of 12 difficult enterprises, the proper resettlement of thousands of people, has never occurred in group petitions and other emergencies, the company over the years, adhere to the social donations, support for the public welfare, sports and culture, to carry out the desert greening, charitable donations, poverty alleviation and help the poor, "Golden Autumn Festival to help the students" and other public welfare activities, was awarded the "Golden Autumn Festival" by the autonomous region, Baotou City, "advanced unit of law". "The company has been awarded as "Star of Public Welfare" by the autonomous region for its public welfare activities.

Zheng Haosheng, chairman of the company, has been named "Brand China Top Ten People of the Year", "Leading China's clothing industry economic development annual outstanding figure", "National Textile System Model Worker ", "Baotou Model Worker", "Contributing Person of Enterprise Culture Construction" and so on.

During the "13th Five-Year Plan" period, the company plans to build large-scale, standardized, high-quality cashmere goat breeding bases, to create a whole industry chain enterprise group, and continue to contribute to the development of China's national industry. At the same time, the company will comprehensively upgrade and transform the production system and R&D system, build industry-leading R&D centers and testing centers, create European R&D centers and marketing centers, actively research and develop new products, continuously adjust and optimize the product structure, improve and innovate the market mechanism, continue to push forward the development strategy of "Going out", and make "King Deer Cashmere" the most important brand in the world. "King Deer Cashmere" national brand into a well-known international brand. We will continue to expand the scale of our two overseas production bases in Madagascar and Cambodia, create more employment opportunities in Madagascar and Cambodia, and deepen the traditional friendship between the Chinese, Malaysian and Cambodian people.