King Deer Group brand strategy - in-depth promotion of "joyful" children's clothing brand

As a leading cashmere company, King Deer Group has once again succeeded in leading the new consumption under the new situation, vigorously promoting the close integration of brand + Internet + consumer big data, striving to drive the domestic and international double cycle, and effectively promoting the comprehensive and accurate digital transformation of the King Deer brand.

In the long-term practice of brand building, we have realized that brand is the soul of an enterprise, and it is the concentrated manifestation of the comprehensive competitiveness of an enterprise or even a country. A brand can strengthen an enterprise, a group of brands can flourish a party's economy, and a group of brands can strengthen a country! King Deer is with such a mission and pursuit, unswervingly promoting its own brand building and forging.

In 1985, with the spring breeze of reform and opening up, the predecessor of King Deer Group, "Deer Park Cashmere Sweater Factory" was born in the city of Baotou, which is known as Deer City at the foot of Yinshan Mountain in Inner Mongolia. Since then, King Deer people with passion and dreams embarked on a dream journey to create a world cashmere brand. After nearly forty years of hard work and vigorous development, King Deer Cashmere Group has built up a cashmere empire with an internationalized whole industry chain covering Asia, Africa, Europe and America, and has created a high-end fashion brand that is famous in China and the world. Nowadays, King Deer has become the world's leading enterprise in cashmere industry.

As a pioneer and benchmark enterprise of the "Belt and Road" strategy, King Deer implements the global layout of the industrial chain with an advanced strategic vision: Inner Mongolia, Shanghai, Zhejiang at home and Madagascar and Cambodia abroad, building up an internationalized cashmere industry chain integrating raw materials, research and development, production, and sales; upholding the principle of "quality expert, honesty and integrity". Adhering to the concept of "quality experts, integrity of the world", the company is well known in the world for its excellent product quality and honest service: it sells well in the domestic market as well as in Asia, Africa, Europe and the United States, and its export volume ranks the first in the world in the same industry. The company has been awarded the second prize of National Science and Technology Progress, two Chinese Well-known Trademarks, National Industrial Design Center, National Key Leading Enterprise of Agricultural Industrialization, National High-tech Enterprise, National Enterprise Technology Center, Green Factory and Green Design Products by the Ministry of Industry and Information Technology of the People's Republic of China, National Benchmarking Enterprise for the Utilization of Intellectual Property Rights in Industrial Enterprises, and China Quality and Integrity Enterprise, and so on, and so forth.

In 2012, King Deer brand operation base - King Deer Zhejiang Industrial Park in Tongxiang, Zhejiang Province, known as the Jiangnan water township groundbreaking, which marks the King Deer big clothing multi-brand strategy began to be fully implemented, the King Deer system brand matrix development of the new pattern also called for. The new pattern of King Deer's brand matrix development is coming out.

To date, King Deer people with their own sweat and wisdom, with the persistent pursuit and firm belief, in the process of the implementation of the multi-brand clothing strategy has achieved fruitful results, has formed a set of clothing differentiation, consumption of the whole category, the marketing of the whole channel of the three levels of the development of the new pattern of the matrix of the nine brands: King Deer high-end cashmere yarn, King Deer cashmere apparel, King Deer new business men's clothing, King Deer love snow women's clothing, King Deer Optimus outdoor leisure series, the times Sendi light luxury men's clothing, Modeern fashion women's clothing, Rongguan cashmere customization, Xiyangyang children's clothing and so on.

Fighting against the epidemic and responding to the situation, King Deer brand grasps the pulse of the times, takes advantage of the Internet, domestic industrial clusters and internal and external circular drive strategy, vigorously implements the brand + Internet + big data strategy, effectively integrates multiple high-quality resources, accurately locates the consumer population, and comprehensively expands the online and offline new retail channels, builds up a global coverage of more than 1,500 offline terminal channels, and on line, the brand has become the most popular brand in the world. Alibaba International and Tmall, Jingdong, Vipshop, Pinduoduo, Shake, Shutter, micro-merchants and other platforms, thus forming a multi-brand, multi-platform, multi-channel matrix pattern of comprehensive power; strategic alliance with Alibaba International to promote King Deer brand online overseas, and with a number of head of netizens, including Via and live broadcasting organizations to reach a depth of cooperation, and jointly promote the King Deer series of brand live broadcasting system construction and operation. The construction and operation of the system; actively explore and launch a personalized customization service based on big data and intelligent technology-driven zero inventory within seven days, and vigorously promote the digital transformation of the King Deer brand magnificent turn!

Rise of national brands look at the world, King Deer Group comprehensively promote the "Xiyangyang" children's clothing national brand building. "Pleasantly" children's clothing focus on children's healthy and happy growth! Will be full of positive energy into the popular design elements, pay attention to the children's nature of emotional integration, selected materials, screening is conducive to the healthy growth of children's psychophysiological color and style of fabrics and accessories carefully made for parents and children to grow up happily and warmly together to bring full happiness: joyful, happy, joyful, joyful and happy!

Looking to the future, King Deer people will adhere to the original heart, carry on with the past, keep pace with the times, keep the right and innovation, layout and build the King Deer business with a global vision, unswervingly adhere to the road of branding enterprises, branding a strong country, and grasp the great opportunities brought by the wave of digital economy, vigorously promote the online, digital, intelligent transformation of enterprises and brands, and strive to write a new era of King Deer brand cluster development. Deer brand cluster development of the new era of King!