Lunar New Year's greetings to all employees from the Party Secretary and Chairman of the Board of Directors of the Company

All employees of King Deer:

The tiger crosses the majestic pass, and the rabbit is in the new light of spring. On the occasion of the Chinese New Year, on behalf of the Party Committee and the Board of Directors of the company, I would like to extend my warmest greetings and best wishes to all the staff of King Deer who are working hard in different positions! To the long-term support of the company's business development of the staff's families and friends from all walks of life to the highest respect and most heartfelt thanks!

Weaving cashmere world, singing colorful King Deer. 2022 is the most difficult, extraordinary and unusual year in the history of King Deer's development. In the century of epidemics and a century of huge changes intertwined, geopolitical tensions and economic pattern of evolution superimposed on the economic downward pressure to increase the background, we change to seek change, calmly respond to meet the challenges, especially in October 2022 to November Baotou headquarters in the face of the complexity of the epidemic, the production of the four closure control, nearly 60,000 pieces of the goods, and struggle to write out the company's unity and struggle, collaborative, not for the difficult, courageous and bear the responsibility, Excitement, courage and determination to move forward a better answer sheet.

In the list released in 2022, the company was successfully selected as one of the "100 Brands of Textile and Clothing Cultivated by the General Office of the Ministry of Industry and Information Technology", honored with the Contribution Award of the "Chinese Enterprises Investing in Africa Report", and selected as one of the "National Consumers' Quality and Reputation Guaranteed Products", "National Consumers' Quality and Reputation Guaranteed Products" and "National Consumer Quality and Reputation Guaranteed Products". Protection Products", "National Product and Service Quality and Integrity Leading Brand", "National Product and Service Quality and Integrity Teacher Training Enterprise", "National Cashmere Products Industry Quality Leading Enterprise" and dozens of other honors. "Dozens of honors. All the achievements are inseparable from the correct leadership of the company's management, the tenacity and hard work of all employees, and the strong support of the Board of Directors and Supervisory Board. The party committee and the board of directors of the company sincerely say to the employees who have devoted their heart and soul, sweat and contribution to the company's operation and development in the past year: you have worked hard!

Raise the flag, go out, the tide on the other side of the ocean;

Create a big business, show ambition, one belt and one road dare to be the first!

Every festive season is a time to think of family. The motherland's loved ones, the company's staff of all the overseas employees of the feelings of attachment, care can not be expressed. I hope that the overseas employees who can not return to their home countries will arrange their lives reasonably and properly, and have a Chinese New Year with Chinese flavor and King Deer characteristics in the overseas production bases; please do not forget to send a video to your relatives at home to send a blessing and report peace. I always believe that employees are the most valuable asset of an enterprise, and every King Deer person is the most valuable asset of our company. Every achievement we have made is full of the hard work, wisdom and selfless dedication of every King Deer person.

All the employees of overseas production bases, you are the outstanding representatives of King Deer's ten thousand employees. Over the years, you have contributed to King Deer's continuous development and growth with your intelligence and hard labor, both in the headquarter in Baotou and on the foreign land. You have embodied the spirit of advancing in the face of difficulties, the spirit of hard struggle, pragmatism and truth-seeking, the spirit of self-sacrifice and selfless dedication; you have also embodied the noble qualities that have been condensed since the establishment of King Deer. You are worthy of being the elite and backbone of King Deer, and are the model for all the staff of King Deer to learn from. Your spirit, King Deer will not forget, worthy of our respect!

People are long-lasting, double cycle, turn a page of the calendar, save the foundation of King Deer;

Enterprise Yongchang, cloud digital, drawing a thousand blueprints, Xing cashmere hope.

Russia-Ukraine war and the United States economic, monetary, scientific and technological hegemony led to the winter of international trade has come, the future difficulties will be more and more, the original successful experience and methods will soon be outdated and useless. 2023, the national cashmere industry is faced with a serious overcapacity, the market demand for a further contraction of the product homogenization of the competition is serious and so on many problems. National difficulties think of good generals, hard to read the clanking ministers; King Deer where to go and where to stay? What should we do in the future? Economics has a famous "tunnel effect", that is, when you drive into the tunnel, if in the dark, the car stagnant for a long time, you will become more and more bad mood or even frustrated. However, if the car is able to move, even if it starts to move slowly, and you can see the light at the end of the tunnel, you will be in a better mood. So we have to move, and only by moving can we be hopeful for the new year, and I can say with certainty that no industry is better than the one you're in, and other industries are just as bitter.

Employees and friends! 2023 is King Deer quality management year, so we have to form a mission statement, roadmap, timetable, responsibility system in accordance with the identified quality objectives, regular combing and assessment of enterprise quality management, find the quality of the problems in the inadequacy of the problem, really looking for problems, looking for real problems, looking for the quality of our own must be resolved, bearing in mind the enterprise quality policy, all work is to achieve the The best quality results, all work should be summarized and evaluated on the basis of quality as the fundamental basis for quality assessment of performance, quality of heroes. We should take the sense of urgency that we can't sit still, the sense of crisis that we can't slow down, the sense of responsibility that we can't afford to wait, run up, grab the time, compete for the first class, find out the problems, find out the gaps, and motivate all the staff to learn from each other, compete for the first place, and pressurize to make progress. I think this should be the root of the 2023 quality test and the meaning of the question.

Staff friends! You are a can fight, can fight hard, can win the battle of high quality, combat effectiveness of the production and operation of international trade team; as long as all of our employees are determined to work hard, we will certainly be able to do, can do well, this is our King Deer prosperous, thriving development scene. At the same time, we should also see that we still have many deficiencies, shortcomings and weaknesses. The development of business operations does not wait for people, the international economic situation in the rush; we must always keep enterprising, never slacken off the state of mind and dare to break through, dare to do, a forward-looking attitude of struggle, always maintain the ambition to create a first-class, high-spirited morale, the courage to overcome the difficulties, pioneering and enterprising sharpness, time is not my wait, only strive for the day and night, to take advantage of the momentum, to catch up with the leap and make full use of our efforts to promote King Deer production and operation of breaking into a new world. King Deer's production and operation will break into a new world. To firmly develop a pragmatic, practical, pragmatic, pragmatic production and management style, resolutely quit bureaucracy, formalism, capitalism, go through the motions and laziness and laxity, irresponsible phenomenon, come up with a force of hard work, tenacity, hard work, said that, decided to do, decided to do a dry a dry a dry one, do a piece of work into a piece of work, do not achieve the goal of not give up. To be united, in step, work together to grasp the implementation of the development of all the people, the company's management to lead the dry, rushed forward, the top of the grid to promote, drive the staff to think one way, strength to one place, the formation of the majestic force of entrepreneurship, to promote the new era of the new King Deer to form a flourishing, vibrant situation, and continue to move forward to a new level!

Staff friends! Work is good or bad, responsibility determines everything. Responsibility out of passion, out of wisdom, out of strength. Visible, responsibility is a kind of quality, is a mission, is a kind of pursuit, is the mission of their own loyalty and trustworthiness, is the excellent completion of their work. Only those who dare to take responsibility can take on a greater mission, and only such people are trustworthy, in order to make the execution improve.

Staff friends! 2023 production tasks are still difficult, in the short delivery time, weaving difficult situation must strive to do a good job, the majority of King Deer employees to continue to work together, struggle together; goals never automatically arrive, run to have a distant place; let us more closely united, in-depth practice of the company's "Going Out" development ideas and the company's "Going Out" development ideas and the company's "Going Out" development ideas and the company's "Going Out" development ideas and the company's "Going Out" development ideas. Let's unite more closely and deeply practice the company's "going out" development idea and the company's "One Belt, One Road" strategic planning, we not only bravely "go out", but also firmly "go down", but also successfully "come back". We will not only bravely "go out", but also firmly "go down", and also successfully "come back"! Therefore, we should always maintain the enterprising spirit, always firmly believe in development, always adhere to the strategic self-confidence, always uphold the high-quality development, the courage to move forward, to excel, and to be diligent, to fight for the development of the enterprise, to fight for the well-being of the staff, to turn the vision into a reality, to turn the blueprint into a reality, to sing the New Year's ode to King Deer with practical action, which is the most meaningful gift that we dedicate to the New Year. This is the most meaningful gift we offer to the New Year.

Excitement, mission calls for commitment;

Courage to move forward, practical work to achieve the future.

Facing the new era, new opportunities and new future, the new blueprint of Chinese modernization inspires us, the new future of King Deer's business calls us, and the new vision of a better life encourages us. In this new journey belonging to the strugglers, there is only a time of progress but not a time of completion, and on the blueprint of King Deer's career development, the most colorful one still needs to be written by the majority of King Deer's strugglers. Let's work hand in hand, struggle, share and go to the bright new future of King Deer!

Wish King Deer employees: Happy New Year and all the best.

Wish the great motherland: prosperity, national peace.

Jung Ho-Sang, Party Secretary and Chairman of King Deer Corporation

January 21, 2023